With the announcement of the Apple iPhone, a great deal of excitement has been generated. Is this a new paradigm? Will the rest of the world go this way? Will the iPhone be unique, or will it create a new paradigm that the rest of the world’s mobile device manufacturers will endevour to duplicate? Will consumers go for it? Will enterprises embrace it? Is it too expensive? The questions go on and on.
With all of the excitement, its not surprising that someone, or a group of someones, has tried to duplicate the look of the interface (duplicating the feel isn’t going to be possible, since dual-touch undoubtedly requires additional software and OS enhancements that just don’t exist anywhere else but in the mobile version of OSX). The look of the iPhone’s interface has taken the world by storm. The excitement is VERY contagious and infectious. I can’t help but admit that I’m caught up in it too. I really want to see the device and what it can do.
I noticed over at note from O’Melveny & Myers LLP, demanding that he take the links and screen shot down., that the day after he posted a link to a method at XDA Developers (the link on Paul’s site appears to have been removed…), he got an intersting
I’ve said it before, and I’ll say it again: Apple is entitled to their copyright and to the efforts required to enforce it. However, it really ticks me off. What in the world are big, BILLION dollar companies doing going after little guys like Paul O’Brien?? Paul didn’t create the method or the files necessary to duplicate the iPhone’s interface. However, as an MS MVP, he WAS generating excitement and interest in the device; which IS his role as a Mobile Devices Most Valuable Professional (or evangelist, if you will).
Now, Paul did the right thing, and removed all of the links, as was requested of him; but it really ticks me off. Creating excitement is the purpose of sites like MoDaCo, MYiPhone, SmartPhone Thoughts, pocketnow.com, and yes… GEAR DIARY. Its what we do; and one of the major reasons why we exist. Much of what we do is done on our own dimes, on our own time, and in our own minds. No one pays us to do this. In many cases (like mine, for instance); while I do some paid writing, most of what I do is done at a loss, or at HUGE personal expense (when compared to what I actually make from writing). We do what we do “for love of the game,” to help spread the excitement, and to share what we learn. Its a huge demotivator (and a little insulting) when a company like Apple turns its financial weight and resources towards the little guy and strong arms them out of, and away from, their mission.
I’d like everyone to do me a favor and weigh in here. Yes, Apple was entitled to do what they did by asking their lawyers to chase after Paul. They should protect their copyrights and intellectual property. No one, including myself, am suggesting that they shouldn’t persue that aggressively. However, don’t they benefit from the activities that Paul (in this case) do? Doesn’t it create and generate further interest? Doesn’t it increase the excitement? Doesn’t it generate additional business in the long run? If I have the iPhone theme on my PPC (I don’t by the way, and Apple is welcome to pay me a visit and look at my computers and my devices to see for themselves, if they would like); and I really like the concept, doesn’t it actually influence me to go after the actual device? Wouldn’t it encourage me to pursue the actual experience? I think it does. Shame on you Apple for beating down the little guy. I think its really beneath you and is a great deal of overkill. In the end, I think you’re just shooting yourself in the foot.
I’d appreciate hearing from everyone on this. Why don’t you leave your thoughts in the comments section of this post. If I’m off, I can be convinced to alter my opinion…