
While walking through the Sony store on Madison Ave Sunday I spotted the new PRS-700 eBook reader on display. Just like Mike Cane said, there was a Sony representative stationed next to it with a handful of brochures and lots of a little information about the device. These readers aren’t released yet (Release date? according to the store – “hmm – let me check” — “November? December? but we can pre-order” – according to the web site – available 11/14/2008 for $399.99) – and Mike Cane has done a tremendous job of analyzing them in considerable depth. As a Kindle owner, here’s my first impressions
Sony’s done a great job with styling on this device. No awkward edges like the Kindle. The PRS-700 is light and thin.

Because I only looked at the new Sony Reader for about 43 seconds – this is not a review. Rather it’s first impressions based on having used a Kindle for around 6 months. Overall I liked the design. I think the omission of wirless delviery (even if over wi-fi) is a major miss for this device. Having used the Kindle wireless delivery in airports and at my kids’ soccer games – I’d never buy another eBook reading device without it.
It’s worth noting too that the Sony PRS-700 doesn’t support Mac. If you want to load books you’ll have to do so from a Windows XP (or better) PC.
Good:
- Thin!
-Side Backlit – 4 hr/8 hr lift depending on brightness
- No Fewer buttons to press by mistake
- Touch screen for turning pages, selecting items
Huh? (This means – needs improvement or bad)
- Must connect cable to get books (ie – no wireless – how quaint)
- Lighting around edges remind me of Christmas decorations strung along the edge
- $11.99 for book? (That was the price listed in the promotional literature the Sony representative gave me) – Amazon’s are $9.99 and that includes delivering them to me anywhere without a need to cable.
- Finger swipe to turn pages is awkward (to me) – pages fade in/out instead of turning
This thing is thin. The Amazon Kindle trounces it in the wireless department (you’ll need a cable and a Windows XP or better machine to load books to the Sony) and the Kindle is $40 cheaper than Sony and has books for $2 less. Did I mention this Sony is thin and stylish? Having used the Kindle’s electronic delivery, I wouldn’t buy another reader without it. Add in some wireless to the Sony, and I’m in!
Link: Sony PRS-700
















