Is there such as thing as too much technology? Take the concept of a simple tape measurer. How could they improve something whose beauty is it’s simplicity? Pull the tape. Take a measure. Enter Bob Villa. His electronic tape measurer features 25 feet of quality nylon tape (measurer). Tack on a voice recorder so you can record two callouts for later playback to your carpenter buddies (also useful for storing lunch orders). Top off this gizmo with a LCD readout display (helpful for carpenters who failed fractions in elementary school). Normal price on this doodad is $19.90. For a limited time grab it for $6.87 plus $5.20 shipping on HSN.