pauladrum showed up in my Twitter feed this morning commenting about our story on the Intuit Turbotax additional return printing fee increase (sorry, I’m not buying that this will be cheaper for most people). She pointed out that TaxCut from H&R Block didn’t raise prices and includes 5 e-files for free and no charge for printing. Great information! I only wish she’d been up front in both her profile which makes no mention that she’s VP of Marketing for H&R Block as she mentions casually here. The moral of the story is beware of online comments. Even those which are helpful, such as pauladrum, there can be undisclosed bias. I actually really like following the folks who are passionate about their company and are helpful to others. I just don’t like it when their profile is misleading. If you’re shilling a product in public – you’re profile should show it – and listing “Wife, mother, internet geek, social media advocate aka smore” doesn’t really scream “HR Block Employee” to most people. It’s a jungle out there. Yes, a quick Google (and a sixth sense) quickly led me to Paula’s identity – but how many new users of Twitter (or other Social Media) bother to investigate this? If you’re online making comments in support of any particular company – disclose it please.