I’ve been playing with the new Kindle app for iPhone. For the record, I do NOT own a Kindle and don’t plan to buy one until they offer a color screen. When I read about the app availability earlier today, I took a look at it’s description on the app store. I realized there was no Kindle ownership requirement listed. So I went to the Kindle bookstore on Amazon – same thing – no indication of any ownership requirements – okay, now I was getting interested.
I downloaded the app, gave it my Amazon login info, and went back to the store and bought a technical book. Starting up the app on the iPhone, it went and resynced and picked up the book I just bought – very cool!
I’m paging through the book and I suddenly realize that some of the images are in color! It seems the Kindle books support color and display in color on the iPhone even though the Kindle itself is incapable of displaying color. I guess the folk at Amazon are planning ahead here!
Although there are some serious limitations in the iPhone version of the app, it is an interesting way for Amazon to increase acceptance of the format and serve as a lead in to a possible future Kindle purchase, but remember, just like MP3 players – the real money is in selling content, not devices. Amazon appears to agree!