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News July 22, 2009
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Want Turn-By-Turn Directions Without A Revolving Fee? Navigon Will Get You There

AT&T offers a nice GPS service for the iPhone that works well in the US. It has two major shortcomings however. First, it requires an active data connection in order to work at all. Second, while there is no upfront cost for the service, it will run you $9.99 each and every month. That means that compared to a one-time purchase, after a few months you’ll begin paying for it over and over again.

Now Navigon is going to change all that with one of the first MAJOR releases of a stand-alone GPS app for the iPhone. Equipped with maps of North America from NAVTEQ®, the NAVIGON app will sell for $99.99 afterAugust 15 but will be just $69.99 until August 15.

The full release after the jump…

NAVIGON Launches iPhone GPS Navigation for North America

First on-board iPhone solution from a major navigation company now available in the App Store

HAMBURG, Germany–(BUSINESS WIRE)–NAVIGON AG, the leading innovator in the navigation market, today announced the availability of a North American version of its on-board navigation software in the iPhone App Store. The MobileNavigator transforms any iPhone 3G, equipped with the new Apple OS 3.0 operating system, and any iPhone 3G S into a complete navigation device.

Following its successful launch in Europe last month, NAVIGON is the first major navigation company to launch an on-board navigation solution for the iPhone in North America. In more than ten European countries*, the app was ranked within the top three of all paid applications in the Apple Store in the first week.

Compared to off-board navigation, NAVIGON’s on-board approach has a clear advantage: After downloading the GPS application, the software and map data is saved directly on the device. This means that users don’t have to pay subscription fees or wait for map downloads during the navigation. The software includes many of NAVIGON’s hallmark navigation functions such as Reality View™ Pro, Lane Assistant Pro, Speed Assistant and Day & Night Mode. It also features NAVIGON’s sophisticated and elegant map views including branded POIs along the route. NAVIGON will even add more features with software updates later this year. The only requirement for using the MobileNavigator on the iPhone is the new Apple OS 3.0 operating system.

“By making the MobileNavigator for the iPhone available for users in North America, we are taking another major step towards the future market of GPS navigation on mobile phones,” said Egon Minar, CEO of NAVIGON AG. “The combination of NAVIGON’s signature navigation features with typical functions from the iPhone creates an integrated and unique experience.” The map display, for example, switches automatically from portrait to landscape view as soon as the iPhone is turned 90 degrees. There is also the option of navigating directly to an address from saved contacts. If the iPhone is used for talking on the phone during navigation, the software resumes automatically after the call has ended. Furthermore, the multi touch function of the iPhone is integrated into the app and allows users to easily zoom in and out the map view with two fingers.

The NAVIGON solution sells for $99.99 and is equipped with maps of North America from NAVTEQ®. It will be available for a promotional price of $69.99 until August 15.

For more information and FAQs, please visit: www.navigon.com/iphone. A video of the MobileNavigator for the iPhone can be found here: http://tinyurl.com/kq2a5q. You can also follow us on Twitter: www.Twitter.com/NAVIGON_. Contact Johan-Till Broer (details below) for images.

Key features of the NAVIGON MobileNavigator for the iPhone:

  • Reality View™ Pro displays photo-realistic 3D views with actual road signs and lane guidance for virtually every highway interchange and exit drivers will encounter.
  • Lane Assistant Pro helps drivers prepare to make an upcoming exit or turn by providing a lane map complete with arrows and actual road geometry.
  • Speed Assistant with adjustable audio-visual warning.
  • Day & Night Mode for map display.
  • Direct Access allows navigation to contacts saved in the iPhone’s address book.
  • Branded POIs and POIs along the route
  • 2D and 3D map view.
  • Automatic switch between portrait and landscape format.
  • Intelligent address entry.
  • Real signpost display.

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Navigon AG Releases MobileNavigator Europe garmin-navigonGarmin and Navigon Update iPhone Apps with BT Audio Support and Wikipedia Integration Road Trip!: iGo My Way, Sygic Mobile, Navigon, and CoPilot Live NewImage.jpgCoPilot Live North America iPhone App Updated for iOS 4 and the iPhone 4 Retina Display iTunes.pngGarmin StreetPilot App Helps Avoid Gridlock with Real-Time Traffic Photos Sygic Mobile Maps North America Gets an Update Update: Round-up of Recent Updates to Navigation Apps on iPhone iPhone As a GPS

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About Dan Cohen

View all posts by Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him.
  • himself

    this is more temptation then i need … i own a garmin and do not need this … but as i say what has need got to do with it … great report

    wally

  • http://twitter.com/natesslut/status/2796208810 natesslut

    Want Turn-By-Turn Directions Without A Revolving Fee? Navigon Will … http://bit.ly/2h2II7

  • thehotrod

    I really love the program. Here’s what I think is better;
    Pros;
    It seems to track my location better…that is it gives me sound prompts when I’m near exits and when I’ve just past the first turn and ready for the next.

    It has a beautiful layout. I really love the lane position guidance and exit assistance.

    Cons;
    No zooming on 3d map. Seems like the “car point” is way out in the center of the phone, showing me a lot of detail behind me….I don’t need to see where I’ve been. I’d like to zoom in and get closer to my turns.

    All GPS solutions fail in POI except Google Maps and other POI finders.

    To make Navigon the Killer GPS it should be, I wish Navigon would combine the power of the web with their existing Route planning software. Nobody, (even Google) has a up-to-the-minute POI database….but searching in Google Maps (and other POI programs like Urbanspoon, AroundMe, Restaurants, etc.) for hotels, restaurants, etc is so much nicer and easier. It would be so cool to search google maps or have some sort of “AroundMe” feature in Navigon and then have it route me there. Not every location fits into Navigon’s predetermined POI categories.



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