Carson Conant, CEO of Mediafly, Inc. let us know that Mediafly was recently accepted into Motorola’s special developer program. The program will promote applications from developers to be featured on Motorola’s upcoming Android handsets.
Motorola has struggled as Apple’s iPhone, RIM’s BlackBerry, Windows Mobile, Nokia, and even other Android handsets (most notably from HTC) have grown their smartphone market share. As the Chicago-Tribune recently noted, “Android’s success is a key pillar in Motorola’s turnaround strategy.”
By implementing Android, Motorola is hoping to tap a community of mobile application developers who are already developing for HTC or Samsung Android handsets. Motorola has taken it a step further, by providing incentives for developers to have access to upcoming phones to test and design the applications — as well as helping promote those applications when the phones go to market.
According to Jason Shah, the developer behind Mediafly’s Android application:
What [Motorola is] doing is trying to provide tools for free to developers, so those developers will be more inclined to focus on Motorola.
Mediafly already has applications for the iPhone and BlackBerry, along with a host of other consumer electronic devices — and are on track to add their media aggregator and video podcasting software to the popular Roku player by the end of the year.
Full Story via The Chicago-Tribune