At this point it is a familiar dance.
The first rumors come out some months prior to the event.
My rumors come forth in the name of some nameless “high-level” informant.
Initial rumors are squashed and replaced by new ones.
Fuzzy images are released and their authenticity debated.
Rumor rumblings get louder and louder.
Odds are placed on what we will and won’t see.
Certain “journalists” call one thing or another a “lock”.
The event happens. The truth is known.
The disappointment enters… “You mean Apple isn’t releasing a 1 pound, 15″ notebook with 16GB RAM and a 1000GB SSD drive???” WTF???*
The cycle begins anew.
Let’s start with the conclusion- sure people are disappointed. Largely we suspect because no touch’s with camera have been released. At the same time let’s be honest- expectations are always so high that there is almost no way Apple can make people happy. and this has been the case since the release of the first iPhone. That device set the bar so high, and was so revolutionary, that there was really no way for Apple to make everyone happy short of releasing something else that is transformative. Couple that with the degree of rumor that is par of the cycle and we really weren’t totally kidding when we wrote above “You mean Apple isn’t releasing a 1 pound, 15″ notebook with 16GB RAM and a 1000GB SSD drive???”
There was some good news today but, as is almost always the case it is incremental not revolutionary.
So let’s look at the summary of announcements and where Larry and Dan think they fall on the
Gear Diary “meh verses awesomeness” scale
Warning if you are jailbroken WAIT!!!!
Genius function applied to apps in the App Store- ie recommended ways to spend more money based on the places you have already dropped cash.
Ringtones- Over 30,000 new ringtones at $1.29 each. Yes, more ways to separate you from your cash
Available today and free for both touch and iPhone.
Question- Where is MMS people???
Improved selective sync
In Photos you can sync events
Arrange home screens and move apps around in iTunes then sync back
Home sharing- copy songs, TV shows etc with up to five computers in house. Drag and drop.
Redesigned iTunes Store with cleaner layout
iTunes LP- extended information when you buy an album
50% Faster processor
“I’m not dead yet!”
More headphones with the adapter
Voice Over tells you about battery
Bigger screen of 2.2 inches
Mic and speaker
Built in pedometer
8GB and 16GB