Seriously, bloggers need to stop making nonsense go viral. If we ever want to get the kind of respect that ought to come with the hard work and lousy pay (most of us do this as a fun volunteer activity), we need to stop pulling the kind of iTablet nonsense that flew today. New York Times Executive Editor Bill Keller used one word, and the internet went wild. He said…
I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP or the impending Apple slate or whatever comes after that.
And with that numerous blogs went wild. “OMG! he mentioned the iTablet… and he used the word IMPENDING… He MUST know something.”
DUH! There is little doubt Apple is working on such a device, little doubt Apple and the New York Times have been meeting to discuss plans and, knowing Apple, little doubt the New York Times has as few details as possible.
In fact I KNOW they have been discussing it because I have a legit source close to the discussion who would know exactly what is going on, and this person knows… nothing. I have been told the exact same thing for some time now, and when I pushed yet again today this is what I got..
They don’t actually know what Apple might or might not be working on. They ASSUME there is something, but they do not have any specifics. As a result they are focused on designing a number of different concepts so that when/if a new device is announced they can move quickly to get a delivery system in place as fast as possible.
In other words… Keller didn’t reveal ANYTHING! NOTHING! NADA! ZILCH! KLUM!
Yet people went crazy! Don’t believe me? Just Google “Apple, New York Times and Meetings” and you will see what I mean. Seriously, post after post after post. And all of it nonsense.
I’m assuming we will see a tablet in the next months, but this didn’t advance the issue one bit.
There was, however one bit of news regarding that iTablet that IS worth something…
According to 9to5 Mac, a new study suggests that if Apple wants to make a splash with a tablet they will need to price it a bit more aggressively than the current wisdom seems to suggest they are actually planning.
We all know that hardcore Apple fans will be getting a tablet if at all humanly possible, regardless of the price. We also assume that Apple fans will pay a premium to have one- they just might have to think about it a bit first.
If Apple wants to win over tried and true PC users, however, the new study suggests the Tablet will need to be priced at or below $600. And considering the actual price of a non-subsidized iPhone, that is going to be a pretty tough number to hit.
Does it matter if Apple reaches into the PC-user base with the tablet? I think so. After all, how many of us who are now Mac-believers got our first taste of OSX on the first gen iPhone, and made our way to MacBooks and iMacs from there? The iPhone and iPod touch are the fastest growing platform in history and are gateway devices to other Mac products. If the Mac Tablet is going to succeed where the PC tablet did not, it is going to need far greater adoption than the current fan-boy base can offer. And according to this study, a price above $600 will make that more than a bit of a challenge.