One of the highlight’s of today’s BlackBerry Developer Conference Keynote was the announcement that RIM will be giving developers the tools to implement advertising directly within the applications they create for BlackBerry devices. The move is directed to help developers monetize their applications — and, frankly, to attract more developers to the BlackBerry platform. So, mobile developers, do you like the thought of more revenue for your apps? Do you like the sound of money? Cha-Ching!
Add the fact that RIM will be implementing this service into their existing application development tools, and it is clear the company is looking to make it as easy as possible for developers to hit the ground running and get their BlackBerry apps to market. The full press release states:
The new and innovative BlackBerry® Advertising Service will enable developers to integrate advertising into their BlackBerry applications, helping them generate revenue and simplifying the business of mobile advertising. With the BlackBerry Advertising Service, RIM plans to provide developers with access to a large pool of quality and innovative ad units from trusted top tier and specialty advertising networks such as Jumptap, Lat49, Millennial Media, Navteq, 1020 Placecast, Quattro Wireless and Sympatico.ca. The service will feature ads compliant with the Mobile Marketing Association’s (MMA) guidelines as well as rich media ads that will be able to deeply integrate with BlackBerry applications. Examples of this deep integration between ads and applications will include the ability to easily initiate a call from an ad, add a calendar entry or contact entry from an ad, and directly link to an application in BlackBerry App World™ from an ad. The service will also include real-time, detailed, consolidated reporting of advertising across ad networks, including ad impressions, clicks, conversions and earnings, as well as integration into the Omniture Online Marketing Suite™ for more advanced analytics.
The BlackBerry Advertising Service and a software development kit (SDK) are planned to be available in the first half of 2010.