There is the old saying that ‘any press is good press’, and so while the hype-filled year leading up to Tuesday’s launch of Call of Duty: Modern Warfare 2 hardly needed help grabbing attention, the recent ‘leak’ of the controversial innocent-killing-terrorist portrayal video has brought loads of attention to the game. This includes making the rounds through the mainstream press including a featured spot on the morning conservative talk show ‘Fox & Friends’ that decried the violence and made erroneous citations of ‘proven factual links between video game violence and real-world aggression’.
But whether or not the recent media controversy had a direct impact on sales but one thing is clear – the combination of a super hyped media blitz and a history of solid releases has resulted in a record setting launch:
Activision is reporting one-day sales of 4.7 million copies of the game, accounting for more than $310 million in sales, making it the biggest video game launch in history.
Of course, I still advise PC gamers to wait for some of the hype to settle down to evaluate what was lost for the core PC game crowd since those things won’t be known for a while.