[image courtesy of ZDNet]
HTC just keeps bringing their “A-game” by putting out great looking phones. Whether you prefer their Windows or Android devices, chances are you’re eyeing an HTC model. Now they’ve announced the upcoming, marketed as the “budget-friendly smartphone.”
The phone sports the customizable HTC Sense user interface that will give users easy acces to social networks, texts and email. It’s also going to be running the Brew Mobile Platform (hmm, where did we hear about that one)?
Full Press Release follows.
HTC Smart defines a new category of smartphones for the masses
HTC Smart’s friendly, compact design and integration of HTC Sense will appeal to a broad range of people all over the world.
LAS VEGAS, Consumer Electronics Show (CES) – Jan. 7, 2010
HTC Corporation, a global smartphone designer, today unveiled HTC Smart, a new type of smartphone that creates a new category of easy-to-use, connected smartphones that are accessible by people all over the world. The HTC Smart will be available this spring across Europe and Asia.
“HTC has always focused on listening to customers and setting the stage for new mobile categories, and HTC Smart is the response to customer demand around the world for an easier-to-use, affordable smartphone,” said Peter Chou, chief executive officer, HTC Corporation. “Just adding a touch interface doesn’t mean a phone is a smartphone. The integration of HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone.”
Bringing HTC Sense to the Masses
HTC Smart begins with a friendly, compact touch design and integrates an intuitive user experience that is centered around HTC Senseä, an HTC design philosophy that puts people at the center by focusing on three core areas:
Make It Mine, Stay Close and Discover the Unexpected. HTC Smart enables personal customization of each person’s own phone experience. It also provides a quick and easy way to see what friends are up to via various social networks as well as quickly communicating over the phone, through text messaging or e-mail.
“HTC Smart breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets,” said Paul Jacobs, chief executive officer, Qualcomm Incorporated. “We are pleased to be supporting HTC as they utilize the capabilities of Qualcomm’s Brew Mobile Platform open operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points.”
Qualcomm Brew Mobile Platform (Brew MP)
HTC Smart utilizes Qualcomm’s Brew MP, a popular mobile operating system that enables smartphone devices to be offered at more aggressive price points, providing HTC with the flexibility to deliver smartphone features on devices across multiple tiers.
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry and continues to pioneer industry-leading mobile experiences through design, usability and innovation that are sparked by how the mobile phone can improve how people live and communicate. The company is listed on the Taiwan Stock Exchange under ticker 2498.
For more information about HTC, please visit www.htc.com.