The year has just begun so it is time for many to attempt to live up to the resolutions and get into shape. As someone who works out and runs, I often need some encouragement and help. I usually just change podcasts or playlists for a pick me up. Adidas has just introduced a unique line of miCoach products and training plans to help get anyone in shape. Since I almost exclusively wear Adidas shoes, I might have to see if my workouts can benefit from the miCoach.
Release and products after the break.
Adidas Launches Personal Training Platform With Real-Time Audible Coaching
The following is from the Adidas press release:
miCoach makes running accessible to all runners creating personalized fitness plans based on individual information and goals.
Las Vegas – Adidas, a global leader in running, today kicked off its worldwide New Year’s Resolution to help you become a better runner with the launch of the miCoach training platform. At a launch event at the company’s Las Vegas Sport Performance store, adidas unveiled one of the only devices in the marketplace to verbally coach an individual during a run. Through live demonstrations with professional coaches Greg McMillan and Terrence Mahon, adidas showed how miCoach simplifies the science of running and showcase the importance of personalized coaching.
The new miCoach interactive training platform, featured on micoach.com, completes the adidas promise to make you run better. Not only does adidas provide the most innovative footwear and apparel to perform in, the company now offers personal coaching services so athletes of all levels can get fitter, run faster and simply be better in 2010.
The miCoach offering features two separate products:
The miCoach Pacer – a small, lightweight device that delivers real-time audible coaching as a user exercises via headphones or combined with their own MP3 player. During a run, the miCoach Pacer verbally coaches the runner (i.e. speed up to green zone, slow down to blue zone, etc.) to ensure that they are staying within their targeted heart rate zone and keeps them running at the right personal level. The miCoach Zone – an easy to
read color-code LED display on a wristband device provides accurate, real-time information making it easy to train at the right intensity with the help of a heart rate monitor.
The adidas Innovation Team (aIT) began research and development for the current miCoach platform and devices more than two years ago with the objective of creating the most advanced personal training product in the marketplace. adidas also worked with some of the world’s finest athletic trainers in developing the miCoach training methodology, including Mark Verstegen, the founder and director of the Athletes’ Performance Institute (API), an elite training and sport research center based at Arizona State University.
At www.micoach.com, a user can create personalized training plans, set goals and proactively monitor and manage their progress over time. The miCoach platform includes six goal-based categories: Learn to Run; De-Stress; Be Fit; Lose Weight; Run a Race; and Finish Faster. Based on this personal information, miCoach creates an individualized training program that’s tailored to a users heart rate zones and will help them achieve their fitness goals more efficiently than traditional exercise regimens. miCoach listens to a runner’s heart to determine their personal training zone ranges, each represented by a distinct color for easy-to-understand and effective training – blue, green, yellow and red. miCoach helps runners set goals and then reach them by monitoring their heart rate and telling them when to slow down or speed up to meet their personal goal .
The Suggested Retail Price for the complete miCoach Pacer system is US $139.99 and
the Zone is available at a SRP of US $65.99. Both products can be purchased at any adidas Sport Performance Store or online at shopadidas.com
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