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When Microsoft approaches Apple and stars talks of working together, you know something’s not right. In this case, it’s a plot against Google and their mobile search engine supremecy. With Microsoft losing mobile marketshare by the day, and Apple gaining it, they have to fight back with something. They are campaigning with Apple to have Bing as the default search provider on the iPhone. Currently the only options are Google and Yahoo, with Google being the default.
The partnership would make Bing the default search engine and of course ads would follow and possibly a cut of proceeds to Apple. Who know how much Microsoft is willing to pony up for the deal, but one thing is for sure that they cannot financially stiff arm Google into losing out. Not quite a match made in heaven, but for Microsoft a fight for the common good. Plus Microsoft might even cash in on an old favor, like back in August 97 to the tune of $150 million. Anyway, Google dominates the mobile search with 86% of the market, while Bing has all of 11%. I ask you as an Apple iPhone owner, how would you like to see a Microsoft Product in your next iPhone?