Subscribe to RSS

News March 2, 2010
by

New Balance Offers Up Video A Day for a Year

Gear Diary New Balance Offers Up Video A Day for a Year photo

Do you lack balance in your life?

New Balance has announced the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”.

Beginning on February 22, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to NewBalance365.com for consumers to view, ponder and engage with the New Balance brand each and every day of 2010.

In an effort to extend the creative reach of the project, each film will also be available as an free iPhone alarm clock application. Through interesting film and sound, the New Balance alarm clock wakes you up with something new and different every day and provides the user with a daily dose of “balance”. The app will also allow users to view their own sleep statistic and how they compare to others around the world.

Gear Diary New Balance Offers Up Video A Day for a Year photoThe short videos are cute and fun and if nothing you’ll probably leave with a smile after watching them.  It’s one of the first collaborations that I know of that combines advertising with a new web site and an application for the iPhone.

Check out the teaser video below and then head to the site to start watching.

The iPhone application is available for free here.

[youtube]http://www.youtube.com/watch?v=uObmaDFLGbI[/youtube]

Tags: , , , , ,



About LarryGreenberg

View all posts by LarryGreenberg
I have always had a passion for gear and gadgets. It all started for me with the release of the very first Palm Pilot. I've always had an interest in handheld electronics. From handheld PDAs, to cell phones, Mp3 players, watches and other products, I'm the first person my friends, family and colleagues call when they need advice on tech. I have roots in the online tech. forum community. I served as the Administrator to Howard Forums.com and as a Moderator at both Treo Central.com and Blackberry Forums.net. Under the screen name “lgreenberg” I've amassed 50,000+ postings. I also manage my own YouTube channel under the user name larrygreenberg. I'm always eager to help.