Do you lack balance in your life?
New Balance has announced the launch of New Balance 365, a collection of 365 short films that engages consumers 365 days a year by asking them to think about “the balance”.
Beginning on February 22, one 20 second short film that creatively explores the idea of “the balance” will post live each morning to for consumers to view, ponder and engage with the New Balance brand each and every day of 2010.
In an effort to extend the creative reach of the project, each film will also be available as an free iPhone alarm clock application. Through interesting film and sound, the New Balance alarm clock wakes you up with something new and different every day and provides the user with a daily dose of “balance”. The app will also allow users to view their own sleep statistic and how they compare to others around the world.
The short videos are cute and fun and if nothing you’ll probably leave with a smile after watching them. It’s one of the first collaborations that I know of that combines advertising with a new web site and an application for the iPhone.
Check out the teaser video below and then head to theto start watching.
The iPhone application is available for free here.