Evernote’s strategy has become clear and it is a three-pronged approach. The first prong, continually refine and develop the multiple platform clients that are currently available, including Mac, Windows, iPhone, Android and more. Seriously, it seems as if there is an Evernote update on one of the platforms I use every two or three weeks. Second, Evernote is developing numerous partnerships with software developers who use Evernote’s API to bring tight integration between their applications and Evernote’s power. Finally, Evernote is developing numerous partnerships with hardware manufacturers including Fujitsu, Lexmark and, most recently, Samsung.
A recent software update to the Samsung Behold® II brought Evernote as a “core application” and today the company announced that Evernote will now begin shipping pre-loaded on select Samsung devices running Android. As CEO Phil Libin noted-
We’re incredibly excited to be working closely with Samsung on their line of Android phones. Android represents Evernote’s fastest growing mobile platform. This partnership helps Evernote reach a huge new audience with our promise of perfect memory for everyone.
I’m a huge fan of Evernote in its own right but I’m also a fan of the way in which they have been moving to develop their service/business. In a world in which web-based services seem to come and go on an almost daily basis Evernote has found the formula to take a great product and make it increasingly powerful and flexible. And apparently it is working. Back in December Evernote announced that they had crossed the million-user mark. At the beginning of February they had 2.3 million users. A month later… your guess is as good as mine.
The full press release follows…
Evernote and Samsung COLLABORATE to give android users superhuman memory
Evernote for Android To Be Pre-Installed On Samsung Android Phones
Mountain View, California—March 10, 2010—Evernote, the free multiplatform application that allows people to remember everything that matters to them, announced today that Evernote for Android will be pre-installed on selected Samsung Android mobile devices. In the U.S., the Evernote application was included as part of a recent software update to the Samsung Behold® II.
Evernote for Android is a free application that allows individuals to create notes, snap photos, and record audio. Users can instantly find any notes that were created on their phone, desktop computer, or the web. In addition, Evernote automatically makes snapshots containing printed or handwritten text searchable—great for business cards, whiteboards and wine labels.
“We’re incredibly excited to be working closely with Samsung on their line of Android phones. Android represents Evernote’s fastest growing mobile platform. This partnership helps Evernote reach a huge new audience with our promise of perfect memory for everyone,” said Phil Libin, CEO of Evernote.
Evernote is an award-winning application for mobile devices, desktop computers, and the web; which allows individuals to take notes, snap photos, clip web pages, track task and to-dos, and much more. Everything captured in Evernote is instantly synchronized across platforms, making all the content accessible and searchable from any phone or computer. Evernote offers a premium service with additional features and functionality.
About Evernote Corporation
Evernote allows users to easily capture information in any environment, using whatever device or platform they find most convenient, and makes this information accessible and searchable at any time, from anywhere. Evernote is available on the Windows, Mac, Web, Android, iPhone, BlackBerry, Palm Pre, Windows Mobile, and other devices. Get Evernote at www.evernote.com.