Judie: Today TiPB posted an article entitled Amazon announces Kindle Editions with Audio/Video… for iPhone and iPad, which pointed out that Kindle is now not only offering media enhanced books, they are only available to users with iPads, iPhones and iPod touches. The list of currently available titles isn’t too extensive — yet, but if this catches on … who knows? It definitely seems like a natural next step for books being read from a multimedia-enabled device.
Dan: Doesn’t adding features that the Kindle itself does not have to the iPad Kindle app undermine Amazon’s own hardware, though? Seriously, this app allows the iPad (or iPhone & touch) to do things the Kindle hardware doesn’t and will never do. Strikes me as odd.
Carly: Agreed. I think it adds to the idea of the iPad/tablet as your “hub”, and Kindles (or other eReader only devices) as the spokes. Your iPad is your go-to device, the Kindle is for when you just need to read.
It’s got to be how they are positioning the Kindle; I saw an ad in a magazine for the Kindle that touted how great it is in sunlight.
Judie: That’s a good point about the sunlight, and I like the hub analogy. The thing is though, that I think many people will balk at buying a “YAD” – - yet another device. They’ll just stick a matte protector and a flip-style cover on their iPad and call it good.
Dan: At a lower price I might. We spend a week in Aruba each year and the iPad is not good in bright beach weather. I do a lot of reading on vacation and can’t borrow my mother-in-law’s Kindle since she’ll be there at the same time, so I just might need one of my own.
Judie: I don’t personally know many people who only bought the $499 iPad, although I realize that they are obviously out there. It actually seems less likely to me that I would buy an additional device – a Kindle in this instance – if I had only spent $499 on my iPad. I’d be more likely to take my chances dropping it in the lake than if I had the 64GB WiFi or 3G models. Does that make sense in a twisted sort of way?
Carly: Yes it does. I used $499 because it was the only price point I could remember off the top of my head. But you are right. There are rumors of a new Kindle in August…I am willing to bet that if it’s a WiFi only model as rumored, it will clock in at $99-$129.
Dan: At $99, I’d buy one tomorrow. The $189 price makes it attractive, but not a quick buy. I would still be worried about the $499 iPad, but even MORE worried about the 64GB 3G. So if there were a $99 WiFi only version, I would buy it in a second.
Judie: I can understand that. By the way … I just purchased Bird Songs: 250 North American Birds in Song for $9.99 (MSRP $50). This seems like a perfect way to use this emerging technology …
So when I am identifying a bird, all I’ll have to do is press the play button on the embedded pages and I’ll be able to hear their calls, as well. Ingenious!
Dan: When the iPad was released and it included both iBooks and the Kindle app, it was clear that the fight for the ultimate eBook reader was on. Then last week we saw a price war start that ended (for now) with the Kindle cut to $189, undercutting the nook even more with its large price drop. Yes, the summer isn’t the only thing heating up.
Now Amazon has taken another shot at its competitors, and in the process they have made the Kindle app more attractive than ever. Does it make you more likely to use the Kindle app on your iPad? Or will you stick with iBooks? Sound off below!
You can download the Kindle App for your iPad, iPhone or iPod touch here. You can read more about the new functions here, and you can see the list of available titles here.