Amazon Kindle Plays Rough

Looks like Amazon isn’t taking the iPad/Kindle rivalry lightly. In fact, they are actively playing it up in their latest commercial!

Let’s look at where Amazon really came out swinging:

•Showcasing how nice the Kindle is in daylight versus the iPad.

•Having the kindle user be a hot girl, while the iPad user was a fairly average guy.

•Implying the kindle user was smarter and better with money-she knew her device worked well in the sun and was cheaper, while the iPad guy seemed clueless.

This is a far cry from those earlier surreal fantasy style Kindle ads, and I am curious to see if this is a one-off or a lead-up to a big Christmas marketing push! I do think ads like this effectively drive home Amazon’s selling points. eInk is better in sunlight, and the Kindle is far cheaper. Whether Kindle users are better looking is probably a matter of opinion though!

What’s your take on Amazon’s newest Kindle commercial? And if you’d like to see all the Kindle commercials for comparison, check out the Kindle Youtube channel.

Via TechCrunch

The All New Amazon Kindle

Categories: eBooks, News

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3 replies

  1. I saw that earlier today and thought it felt a month too late … it will be in the 40’s here tonight, kids are in school … pool time is OVER.

    Of course, they could extend it to a great fall foliage day, then a ski trip, and it would continue a great trend :)

    I think it works because whether or not they are really 100% competitors, there IS competition and Amazon wants folks like me who have struggled with sunlight in a car ride while my wife and her nook have no issue, to remember that the Kindle is out, is great, and is cheap.

  2. I think that`s great and I like the previous poster`s suggestion.
    It`s surprising that this is needed but there are still people who don`t get the whole idea of dedicated Readers and they keep asking for them to be backlit.
    None of my books are backlit.That`s the whole point people.
    If you want backlit don`t buy a dedicated eReader.
    You can`t even compare the Kindle and iPad in my opinion.

  3. RT @GearDiarySite: Amazon Kindle Plays Rough