Child-in-the-Road Decal: Safety Enhancement or Recipe for Disaster?
This weekend on CNN, I saw a bit about a new safe driving initiative in Canada. The basis is to have an extended road decal that has a faux 3D appearance to look like a child chasing a ball into the road. The goal is to have you slow down in high-accident areas and hopefully reduce risks. But as the report indicates, my first concern is over the potential that the same drivers who are taking risks now will become desensitized to these decals and will end up mistakenly end up hitting an actual child at play. Check out the spot:…