News, Travel October 2, 2010

Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine”

Gear Diary Delta to SCOTTEVEST Sorry but Carry On Revenue > Ad Revenue in Delta Sky Magazine photo

Ever wonder if those fees airlines are now charging for carry-on items actually bring in serious revenue? Well, thanks to Scott Jordan and SCOTTEVEST we now know the answer — they bring in TONS of cash.

Turns out that while SCOTTEVEST clothing appears in the SkyMall Magazine in the pouch in front of each seat on each Delta flight, a recent ad the travel and gadget clothing company wanted to run that reminded people they can beat the ridiculous new carry-on baggage fees with the right garment hit a bit too close to Delta’s pocketbook. Delta rejected the full-page ad, although it ran in other publications.

It seems the ad would potentially cost Delta too much money. They won’t run it for a fee… but we will… for free.

Here’s SeV CEO Scott Jordan explaining the situation

Clearly the revenue Delta would have gotten from SeV is peanuts compared to what Delta makes through this latest attempt to remind the flying public that they are little more than cattle being herded from one point to another in Delta’s eyes. But how much DO they actually make? According to the New York Times (via the Web site walletpop) they raped in raked in $769 million in baggage fees in just the first quarter of 2010.

That’s a lot of money, strong motivation for censoring a humorous ad and reason enough we won’t be seeing these ridiculous fees disappearing any time soon.

It is also reason enough that EVERYONE who plans to travel this year needs to get at least one piece of SCOTTEVEST clothing and use it to stick it to the man Beat the System.

Personally I NEVER travel without having one or two pieces of SeV clothing along for the trip. Keep an eye open in the next days for reviews of a few of SeV’s latest offerings.

Thanks for making great clothing Scott. And thanks Delta for reminding us all that nothing matters to you more than the bottom line.

Tags: Tech Clothing, Travel and Travel Gear

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About Dan Cohen

View all posts by Dan Cohen

Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him.

http://twitter.com/geardiary/status/26174187482 Judie L. Stanford

Seriously LAME!! #Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx
http://twitter.com/geardiary/status/26174331664 Judie L. Stanford

@dvdrsa Agree! #Delta #Fail http://goo.gl/fb/rqTzx
http://twitter.com/techvudu/status/26176959123 dino

RT @GearDiarySite: Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx
sukotto

RT @GearDiarySite: Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx
http://twitter.com/scottevest/status/26179669412 Scott Jordan, CEO

@jlouderb Via @GearDiarySite Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx
Scott

RT @GearDiarySite: Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx
http://twitter.com/jakrose/status/26180520651 Jason Keath

Delta Sky Magazine rejects @Scottevest Advertisement for referencing their baggage fees http://goo.gl/fb/rqTzx
http://twitter.com/itsmescotty/status/26180629617 Scott

RT @GearDiarySite: Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx
http://twitter.com/lunaticatlarge/status/26182079817 Kristin Luna

RT @geardiary @Delta rejects @scottevest ad since baggage fees make more than ad revenue http://bit.ly/ctBzGF
http://twitter.com/lgreenberg/status/26182152214 Larry Greenberg

RT: via @geardiary Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF
http://twitter.com/marcrobatto/status/26182700143 Marc Robatto

RT @lgreenberg: RT: via @geardiary Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF
http://twitter.com/drewharnish/status/26187084324 Drew Harnish

Delta to SCOTTEVEST- "Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine"
(http://bit.ly/bz0QfI) @SkyGrid @ScotteVest #fb
http://twitter.com/barrymoltz/status/26190851441 barrymoltz

Unbelievable @GearDiarySite Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://bit.ly/dijS4L
http://twitter.com/rchillsmith/status/26200719355 RC

Delta says no to Scottevest ad – http://bit.ly/dvXM4o
http://twitter.com/nhydal/status/26202517489 Nadeem Hydal

#Delta Airlines mag refused an ad by @Scottevest because his clothes help passengers beat extra luggage fees. #FAIL http://bit.ly/9FiKXq
http://twitter.com/scottevest/status/26203521022 Scott Jordan, CEO

@travelchannel : via @geardiary Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF
http://twitter.com/mirywhitehill/status/26203635839 Miry Whitehill

RT @scottevest: @jlouderb Via @GearDiarySite Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” http://goo.gl/fb/rqTzx
http://twitter.com/jeridansky/status/26205390335 Jeri Dansky

Delta won't run ad for @scottevest, whose clothes help folks avoid baggage fees (& stay organized). http://bit.ly/cZsXjz (via @Scobleizer)
http://twitter.com/picseshu/status/26210827398 Seshu

Reading – Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” – http://bit.ly/dijS4L – What do you think?
http://twitter.com/picseshu/status/26210827398 Seshu

Reading – Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” – http://bit.ly/dijS4L – What do you think?
http://twitter.com/picseshu/status/26210920980 Seshu

@flyingwithfish Ooops, sorry about that last Tweet dude … meant to ask … did you see this about @scottevest – http://bit.ly/ctBzGF
http://twitter.com/stevecooks/status/26211705765 Steve Strom

RT @scottevest: @travelchannel : via @geardiary Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF
http://www.facebook.com/people/Scott-Jordan/1439430262 Scott Jordan

To read my official reply, click here: http://scottevest.posterous.com/my-official-statement-on-deltas-decision-to-r

Scott Jordan, CEO
http://www.scottevest.com
http://twitter.com/kidologist/status/26217400213 Karl Bastian

Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF // pretty selfish! they rip U off then try 2hide way 2 save $
http://twitter.com/scottevest/status/26218474703 Scott Jordan, CEO

so true RT @kidologist: Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF // pretty (cont) http://tl.gd/6abcbj
http://twitter.com/franktan/status/26241942638 franktan

RT @scottevest: so true RT @kidologist: Delta rejects @scottevest ad since saves on baggage fees http://bit.ly/ctBzGF // pretty (cont) h …
http://twitter.com/henryjustusson/status/26246204990 Henry Justusson

RT @geardiary: Delta to SCOTTEVEST- "Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine" #Tech Clothing http://bit.ly/d9qclH
http://twitter.com/travisehrlich/status/26260191109 travisehrlich

RT @geardiary: Delta to SCOTTEVEST- "Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine" #Tech Clothing http://bit.ly/d9qclH
http://twitter.com/dougmow/status/26263823738 Doug Mow

Delta to SCOTTEVEST- “Sorry but Carry-On Revenue > Ad Revenue in Delta Sky Magazine” | Gear Diary: http://bit.ly/d972IF via @addthis – LAME!
http://twitter.com/bostonkayakguy/status/26277436392 bostonkayakguy

Delta 2 Scottevest-No avoiding baggage fees http://bit.ly/aqJLsR Airline Fees Test Travelers’ Limits – NYTimes http://nyti.ms/9yA0jt
http://www.mobilitysite.com breley

Hmmm…thank goodness I have one of Scott’s jackets. It IS amazing what you can stuff in their fairly unobtrusively. Dang, I need to get that sweet Outback Jacket.

I think SCOTTEVEST could make a fine ad campaign (maybe a contest?) where SCOTTEVEST owners show what they were able to bring onto flights and potentially save in carryon fees. For example, let’s say I spring about $150 for the Outback Jacket, and I want to go on vacation/business trip/etc. If I can pack some items into my jacket and use the Outback as my “carry on”, I could potentially save anywhere from $40-$90 round trip. So, in getting the Outback I could initially pay out a portion of that jacket, perhaps 1/3 to 2/3 the cost right off the bat on my first trip, and with the added bonus of having my gear all within reach while having my hands free and no extra baggage to fret about misplacing. That’s a potentially compelling argument for frequent fliers IMHO.
- Dan Cohen
  
  Breley-
  
  Great comment thanks! I can see Scott’s new campaign now…
  
  Let the Airlines Buy Your SCOTTEVEST Jackets and Vests…
  
  Here’s how it works- you pay the cost of the jacket upfront but, with each flight, you get “reimbursed” a portion of the price by the airline.
  
  The ad then shows a calculation of how many flights on each airline it will cost to be fully refunded each type of jacket…
http://www.mobilitysite.com breley

Dan, I think we have a winner with your campaign title.

On a side note, one might even be tempted to parody that recent Jet Blue flight attendant fiasco. Wasn’t that started by a rude passenger trying to get her carry on luggage? If only she’d had an SEVest. I could see it now, passenger gets up, get luggage, clocks flight attendant in the head, but instead of cursing, the flight attendant gets on the intercom and embarrasses the passenger by stating how much money he/she could have saved if only she’d had a SCOTTEVEST jacket, and then looks at the stunned passengers and tells them they should have had SEVests too.
http://twitter.com/kidologist/status/26391822467 Karl Bastian

“@scottevest: LOL-just got call frm MAJOR airline mag that wants to run ad as is” // wonder why that would be?? Maybe http://bit.ly/ctBzGF
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