Ever wonder if those fees airlines are now charging for carry-on items actually bring in serious revenue? Well, thanks to Scott Jordan and SCOTTEVEST we now know the answer — they bring in TONS of cash.
Turns out that while SCOTTEVEST clothing appears in the SkyMall Magazine in the pouch in front of each seat on each Delta flight, a recent ad the travel and gadget clothing company wanted to run that reminded people they can beat the ridiculous new carry-on baggage fees with the right garment hit a bit too close to Delta’s pocketbook. Delta rejected the full-page ad, although it ran in other publications.
It seems the ad would potentially cost Delta too much money. They won’t run it for a fee… but we will… for free.
Here’s SeV CEO Scott Jordan explaining the situation
Clearly the revenue Delta would have gotten from SeV is peanuts compared to what Delta makes through this latest attempt to remind the flying public that they are little more than cattle being herded from one point to another in Delta’s eyes. But how much DO they actually make? According to the New York Times (via the Web site walletpop) they raped in raked in $769 million in baggage fees in just the first quarter of 2010.
That’s a lot of money, strong motivation for censoring a humorous ad and reason enough we won’t be seeing these ridiculous fees disappearing any time soon.
It is also reason enough that EVERYONE who plans to travel this year needs to get at least one piece of SCOTTEVEST clothing and use it to stick it to the man Beat the System.
Personally I NEVER travel without having one or two pieces of SeV clothing along for the trip. Keep an eye open in the next days for reviews of a few of SeV’s latest offerings.
Thanks for making great clothing Scott. And thanks Delta for reminding us all that nothing matters to you more than the bottom line.