It’s hard to gift ebooks. They’re hard to wrap, for starters! Packages of air don’t generally go over well. Luckily, Kobo is stepping in with a better solution: you can buy gift certificates, or even directly gift an ebook! This is the first time a major ebookstore is putting into effect a way to gift an electronic book, something that’s building in demand with the popularity of ebooks!
If you don’t want to give a book or gift certificate, Kobo is happy to showcase their ebook readers! Hopefully they’ll be adding some accessories as well, making it an easy one-stop shopping experience; buy someone a Kobo Reader, a gift certificate for books, and a case! Shopping done, and you didn’t even have to brave Black Friday!
Check out Kobo’s full press release, and let us know in the comments: Are you interested in “gifting” ebooks, or are you fine with the slightly more impersonal gift certificate?
GIVE THE GIFT OF KOBO – KOBO ANNOUNCES THE KOBO GIFT GUIDE,
PLUS ONLINE GIFTING AND KOBO eGIFT CARDS
Kobo Launches eReading Gift Solutions Just in Time for the Holiday Season.
TORONTO, ON — November 17, 2010 — Kobo, a global eReading service, today announced the Kobo online Gift Guide just in time for the Holiday season. Available in early December, and only from Kobo, the gift guide will provide an assortment of great eReading gifts for holiday shoppers who want to give the gift of eReading. The Kobo gift guide offers an assortment of enticing holiday gifts; from the new Kobo Wireless eReader, eReader accessories, eBooks for everyone, and brand new gifting features that make gifting an eBook quick and easy! For an early preview of recommended eReading gifts, holiday shoppers are encouraged to browse www.kobobooks.com/giftguide, where users can also sign up to be notified when gifting is available.
Gift a Kobo eBook
New this holiday season Kobo offers the ability to gift an eBook. Customers can browse the Kobo store which offers over 2.2 million eBooks, from the latest new releases, New York Time bestsellers, suspense, romance, thrillers, and much more – then select and purchase an eBook and send it to a friend or family member electronically with a personalized Kobo Holiday email and have it delivered on the date they select . An easy and stress- free way to send a thoughtful gift to keep in touch with loved ones during the holidays.
Kobo eGift Cards
Kobo is also offering eGift Cards, available to purchase and send electronically in the US and Canada. Customers can define the amount they would like to gift, choose the Kobo holiday themed gift card, and send their gift card electronically.
Gift givers can schedule when they want their gifts to be delivered, so they will be waiting as a surprise gift in their in-box.
Kobo gift recipients can choose to read their gifted eBooks on all platforms on which Kobo content is available, from the Kobo Wireless eReader, the iPad, iPhone, BlackBerry, Android, PC, MAC and other emerging devices. Plus, they can read from one device to the next and pick up where they last left off with Kobo’s synched bookmark technology.
“eReading is this season’s hottest holiday gift giving category and the introduction of online gifting and gift cards for the Kobo book store makes giving the gift of eReading easier than ever” said Michael Serbinis, CEO of Kobo. “Kobo gift recipients have an advantage because they can read on any device by downloading a free Kobo eReading app. Kobo is the perfect place to do the holiday shopping. In addition to all of these great gift guide recommendations – Kobo offers a selection of more than 2.2 million eBooks as well as the most popular newspapers and magazines. There is truly something for everyone.”
For more information, visit www.kobo.com.
About Kobo, Inc.
Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. Kobo believes consumers should be able to read any book on any device. With a catalogue of over 2.2 million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere. For more information, visitwww.kobo.com.