Kickstarter Project Focus- The Vere Sandal Company


I’m really digging this whole Kickstarter concept. If you are not familiar with Kickstarter, it is

an online threshold pledge system for funding creative projects. Kickstarter has funded a diverse array of endeavors,ranging from indie film and music to journalism and food-related projects.

One of a new set of fundraising platforms dubbed “crowdfunding”, Kickstarter facilitates gathering monetary resources from the general public, a model which circumvents many traditional avenues of investment. Project owners choose a deadline and a target minimum of funds to raise. If the chosen target is not gathered by the deadline, no funds are collected (this is known as a provision point mechanism). Wikipedia


Kickstarter is the vehicle that helped fund the TikTok and LunaTik watch bands for turning an iPod nano into a wearable watch. In that case the company was looking for $15,000 in backing and ended up with over $940,000. My TikTok watch band came the other day and I’m really impressed.

Today I learned about another Kickstarter project- the Vere Sandal Company.

The company is looking to create great sandals right here in the USA with a minimum of waste. (Check out the video below to see WHY!) Oh, and since the sandals will be made in the US and targeted to the US market they will also save on shipping costs and pollution!

As the company founders explain-

All we’re trying to do with Vere Sandal Company, USA is change the whole paradigm of how we think about manufacturing in our industry. So not that much, really… The idea came from years of watching sandals and footwear being made in overseas facilities, and not accepting that it couldn’t be done here. We want to make sandals that are the best fitting, most comfortable, best quality sandals available. We want to prove that we can make them in the US, and bring back an industry that’s spent the last 30 years leaving the country.

We strive to use recycled and recyclable materials whenever possible. We’re sourcing as many of our raw materials domestically as we can, and we hope to source them all in the US before long. Our entire process is set up to eliminate nearly all the waste from traditional production. We’re taking a fresh look at how sandals are produced – we’re not limited by “how it’s always been done” and we’re free to set up the system from the bottom-up to be more efficient, more consistent, and more responsible.

Here is a bit about the company and its philosophy from the company starters themselves.

So the sandals look great…


…and the philosophy behind the company is impressive. Good sandals at a reasonable price from a company with a social conscience.

That’s why I just became a backer and will be getting these great sandals some time soon.


To learn more or become a backer yourself, visit the Vere Sandal Company project on the Kickstarter Web site.

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