Kobo’s had an up and down year. They released their Kobo Touch reader to great acclaim, but lost a major partner when Borders collapsed. On the upside, they’ve chosen their social media dance partner better; Kobo and Facebook are working hard to bring Kobo’s “Reading Life” to the new Facebook news streams!
Basically, this one-ups Goodreads and similar websites by pushing reviews and updates on what you’re reading right from the book to Facebook. Plus it ties readers closer to Kobo, always a win in a very competitive ebook environment. It’s also interesting that Kobo managed to get their CEO an appearance at F8. That shows a tight level of integration with Facebook, and could lead to a halo effect for Kobo.
Does this make you more likely to fire up Kobo over B&N or Amazon on your iPad? Let us know in the comments!
Kobo announces the next advancement of Social eReading at F8!
Kobo is excited to announce our participation at F8 – Facebook’s developer conference in San Francisco. Kobo’s CEO, Michael Serbinis will be at F8 discussing Kobo’s expanding social reading experience.
Watch it live atstreaming directly from the event or read up on Kobo’s next advancement in social eReading and Facebook integration below.
Contact: Wendy Zaas/Karina St. Jean
Rogers & Cowan 310.854.8148/212.445.8419
KOBO™ ANNOUNCES NEW
SOCIAL eREADING FEATURES ON FACEBOOK
AT f8 DEVELOPER CONFERENCE
SAN FRANCISCO, TORONTO – Sept. 22, 2011 – Today at f8, Facebook’s developer conference, Kobo, a global leader in eReading with over 4.9 million users worldwide, is discussing the next advancement in social eReading that will provide people with the ability to engage in conversations with each other while reading, as well as a Facebook integration that makes it easier for people to feature their eReading activity on their Facebook profile.
“Kobo will soon launch a revolutionary advancement in social eReading, and this news will change the nature of how and what we read,” said Dan Leibu, chief technology officer, Kobo. “Our extremely popular Kobo Reading Life app was the first social platform to deliver interaction to eReading. Kobo is committed to staying on the cutting-edge of social eReading to realize our mission of inspiring more people to read by allowing them to share thoughts, insights and experiences.”
Kobo Reading Life, one of the industry’s first comprehensive social reading experiences, is available on all of the company’s apps and devices including the innovative Kobo eReader Touch Edition and apps for iPad, iPhone and Android. Reading Life allows people to connect with their friends on Facebook and see what books they are reading, see books in common, ask for recommendations, compare awards and reading stats, and share their favorite quotes and passages, notes and thoughts with followers. Kobo offers free eReading apps for most computers, smart phones and tablets on the market today.
Through Facebook Platform, people can share the experience of the social reading app with their friends, and discover new books through friends, making their online experience more personal and relevant.
Kobo CEO Michael Serbinis will be discussing Kobo’s expanding social reading experience on f8 Live (f8.facebook.com), streaming directly from the event at 2:20 p.m. PST.
For more information on Kobo visit www.kobo.com. Kobo’s apps are available at www.kobo.com/readinglife, in the iTunes App Store, BlackBerry App World and from the Android Market.
About Kobo, Inc.
Kobo is a global eReading service with more than 2.5 million eBooks, magazines and newspapers – one of the largest eReading catalogues in the world. Kobo believes consumers should have the freedom to read any book on any device and has attracted millions of readers from over 100 countries across the globe. Kobo has top ranked eReading applications for iPad, iPhone, BlackBerry, Android, Windows and MacOS, and is the eReading application of choice for leading tablet OEMs. The Kobo Wireless eReader and the new Kobo eReader Touch Edition is available at leading retailers, including Indigo, Walmart, Best Buy, WH Smith, Collins Booksellers and Whitcoull’s. Kobo’s innovative Reading Life is an industry-first comprehensive social eReading experience – Kobo users can earn awards simply for time spent reading and encouraging others. Kobo is backed by majority shareholder Indigo Books & Music Inc, Cheung Kong Holdings, and institutional investors.
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