Steve Jobs was a performance artist when he appeared on stage – through his charisma and story-telling skills he captivated audiences, even those with no interest in what he was saying, or doubts about the numbers he bandied about. In memory of his great contributions to the concept of transferring passion about technology to the mainstream, here are a few videos – a couple of which have only recently come to light.
Here is Steve Jobs in 1983 unveiling the iconic ‘1984’ ad for the first Macintosh. The commercial remains regarded as one of the great all-time ads, but the setup Jobs does and how he reflects through history is every bit as compelling.
You can see at the end of the video just how pleased Jobs is about the ad, and the message. His passion and exuberance shine through as his brings the original ‘think different’ concept to light.
And here is Jobs narrating the first ‘Think Different’ ad ‘The Crazy Ones’, something never before seen, highlighted at 9to5Mac:
From the same year, as Jobs returned to Apple he stated his vision for the company and the need to ‘Think Different’:
And finally, here is a fan-made version of ‘The Crazy Ones’ using a very familiar subject: