Grinding Gears, News December 17, 2011

Ford Using App for 2013 Fusion Unveil

Want to see the all-new 2013 Ford Fusion sedan? Ford has an app for that.

The automaker has released iOS and Android smartphone and device apps to tease the eventual unveil of the vehicle that will occur in the app simultaneously as it does on stage at two stellar events.

The 2013 Ford Fusion (which has been named the official car of CES 2012) will be unveiled at both the North American International Auto Show in Detroit next month as well as the Consumer Electronics Show in Las Vegas.

These are two of the biggest shows held in the U.S. each year and Ford has been utilizing CES more and more each year as technology in vehicles has progressed.

The Ford Fusion App, which is described as an “augmented reality game app,” has its own webpage as well as a tutorial video (below) explaining the app and its purpose.

“We want to have an exciting and interactive way to build anticipation leading up to the reveal of the all-new Fusion,” said Samantha Hoyt, Fusion Marketing manager. “The app allows consumers to learn about the advanced technology and design of the car in a fun and easy-to-use way while reinforcing the transformative nature of the Fusion.”

With the app users can use the Ford Big Blue Oval (either touched on screen or scanned from a vehicle or webpage) to unlock a virtual world teasing the next Fusion and allowing users to drive several versions of the car and each day it will unlock a new image of the new vehicle.

Ford collaborated with Moonbot Studios on development of the app.

Tags: Android Apps, Apple iPad Apps, Apple iPhone and Touch Apps, Automobiles

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About David Goodspeed

View all posts by David Goodspeed

David was editor of AutoworldToday at Today Newspapers in the Dallas suburbs until its closing in 2009. He was also webmaster and photographer/videographer. He got started doing photography for the newspaper while working as a firefighter/paramedic in one of his towns, and began working for the newspaper group full-time in 1992. David entered automotive journalism in 1998 and became AutoworldToday editor in 2002. On the average, he drives some 100 new vehicles each year. He enjoys the great outdoors and as an avid fly fisherman, as is his spouse Tish. He especially enjoys nature photography and is inspired by the works of Ansel Adams.