We started the day at the Monster Press Conference. The first big news was that, unsurprisingly, Monster Cable is now simply Monster. The reason, quite simply is that Monster’s offerings have expanded significantly in the past few years. The move is reminiscent of Apple Computer become simply Apple when they found more and more of the product line to not be specifically computers and computer-related items. It made even more sense once they began speaking about their new products, the focus of which was far from the company’s cable roots.