Apple By the Numbers… Wow… Simply Wow.

In case you missed it, Apple is doing well. (Okay, ridiculously understated and then some.) Yes, Apple reported revenue of over $46 billion and saw its profit exceeded $13 billion for the quarter. That translates to $13.87 earnings per share. For comparison sake, at this time last year the company earned $26.74 billion, or $6.43 per share. Yeah, wow. ‘Nuff said.

Apple’s CEO Tim Cook was positive but also a bit understated in saying

We’re thrilled with our outstanding results and record-breaking sales of iPhones, iPads, and Macs,”. “Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.

Here’s a quick look at the numbers.

The iPhone was on a tear with 37.04 million units sold. Holy crap.

The iPad sold 15.43 million iPads this quarter which is up 111 percent from this time last year. Holy crap *2.

Analysts predicted 13 million to 14 million units so this number is even more impressive than it initially looks.

Mac sold 5.2 million units which also exceeds what was expected.

The only dark spot on the horizon are iPod sales which continued their decline to the tune of a 21% decrease. Then again, Apple simply added a color to the iPod touch this year and new watch faces to the nano this fall so they did little to help the cause.

Yes, Apple’s momentum is continuing and Cook’s reference to “new products” suggests things won’t be slowing down any time soon.

Categories: News


5 replies

  1. Considering people were speculating ‘as many as 35 million’ for the iPhone … those numbers are simply stunning!

    As for the iPod, it really isn’t clear where they should go.  For folks like my wife whose Nano ‘fatty’ are getting long in the tooth and are looking for replacements, but who due to circulation issues are ‘touchscreen-unfriendly’ … there is not much.  For those getting a Touch in the past, smartphones have come along enough to kill that need for anyone but kids … who are more and more getting smartphones of their own!

    And as noted, while the Kindle Fire did pretty well, the expected impact to iPads … just wasn’t there.

    • I really think the “touch as gateway iOS device” still holds. They could make it smaller… Or bigger to differentiate but I think a non-cellular iOS device is key. My niece and nephew got touches first… Now iPads. That is not an uncommon path.
      Personally I still love the touch and use it quite often. It is thin, light, gets great battery life and isn’t my phone. :)

      As for the fire- it ate Android sales but not iPad in a significant way. And it is one fire that isn’t burning quite as bright even a few short months later.

      • I have basically given my Touch to my younger son – I have my 32GB first gen loaded with music in my car, and between iPad and my Android phone I just never used it. That said … I would STILL love a 5 – 7″ iPod Touch / mini-iPad.

        As for the Fire, totally agree … it has destroyed the non-iPad market much like we said it would before it launched.  Now the only interest in Android tablets of any significance seems to be in the pseudo-netbook style … which I find very curious.


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