Built In the USA, a Kickstarter Story


“It costs too much to manufacture in the USA.” That’s what you year over and over again, it is why everyone from Apple to specialty clothing manufacturers may design their wares in the US but ultimately decide to do the actual manufacturing outside the USA (often in China). It is also why FedEx is apparently “unavailable” to many companies as their planes fly some sort of Apple product into the US in record number.

Yes it costs too much to manufacture in the United States… Until it doesn’t. There is a great story about the TouchFire, a Kickstarter project I backed moving their manufacturing back into the US. They were ready to go with a Chinese manufacturer until a US company contacted them and said “not only can we do it but we can do it for the same price”.

Along the way here is what they discovered:

We’ve had to put together an entire supply chain for all the parts of Touchfire – cover clips, sticker pads, packaging, etc. Since we’d gone so far down the road in China, we had a very good idea of what each component should cost. Piece by piece, we’ve found that if you work hard and if you find the right partners (or if they find you), it is now possible to make an iPad accessory in the US that is as competitive as doing it in Asia.

It is a great story and worth watching …

… and reading (here).

This is one Kickstarter product I’m particularly happy to have backed.

Categories: Editorials