Now that it is May, and we are in the Mother’s Day/Father’s Day/Graduation season, Barnes and Noble is unleashing a huge ad campaign to promote the NOOK Simple Touch With Glowlight. They’ve put together a cute video that highlights the benefits of being able to read in bed with the lights off, but still have the benefits of an eInk device.
The video is below, and B&N already has spots running in prime time. I know this because I sat down to read Barnes and Noble’s press release and clicked on the YouTube video roughly 2.5 seconds before the commercial appeared live on NBC during “30 Rock”. Hmm…if I didn’t have such a large Kindle collection I’d think it was a sign I should pick up the new NOOK! 
Check out the video, and let us know if you have the new NOOK!
Related posts:
Did Barnes and Noble Plagiarize?
The Barnes & Noble nook; or how I managed to completely waste my Saturday on a piece of over-hyped hardware
Report from the trenches: Recon at Barnes and Noble
Barnes and Noble and the Horrible, No Good, Very Bad Fictionwise Shutdown
Barnes and Noble Desktop eReader: Update, or Downgrade?
Nook Demos Confirmed for Monday, Engadget Has a Hands-On!
Early Adopter Woes: Weird Bug in Barnes and Noble’s iPhone eReader
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