Quick, what’s the first corporate sponsor that might come to mind for a huge distance race? If “McDonalds” didn’t spring to the forefront of your mind, you aren’t alone. However, the folks at Rock n Roll Marathons see some opportunity there, as they have teamed up with the big M to sponsor several of their upcoming races.
From the press release:
Five markets to feature select McDonald’s menu options
Don’t get me wrong, I love a delicious burger after a race. The best post-race meal I have had was at the Good Stuff Eatery after the Rock N Roll DC Half Marathon. But I have a hard time wrapping my head around a fast food chain sponsoring races! I know McDonalds has tried to clean up their menu, but let’s be honest-in no universe is a McD’s oatmeal better for you than homemade or even plain instant, and their Egg McMuffins are tasty but completely unnatural. It’s just an odd fit for a challenge that by its very nature encourages physical fitness and proper nutrition.
Maybe Blondie put them up to it?
Do you find this to be an odd pairing or an example of corporate synergy at its finest? Let us know in the comments!
Via Runners World