I love the cool product mashups that have been increasingly common these days. Just as chocolate and peanut butter go together to make a delicious peanut butter cup, so too can two other seemingly different products combine to do something neat. For example, Nokia and Warner Bros. have teamed up for an exclusive partnership that brings the awesome Nokia Lumia smartphones together with The Dark Knight Rises. That partnership kicks off today (in the US) with the launch of The Dark Knight Rises (TDKR) mobile app. It is exclusive to Nokia Lumia devices and can be found here. The app lets fans access film trailers, behind-the-scenes video footage and exclusive TDKR wallpapers and audio tones.
It also features an immersive TDKR game, ‘Claim Gotham City’ in which people choose sides – Batman or Bane – and and then claim and defend real-life places through Foursquare check-ins. (I kinda like this idea and would love to see it on a larger scale than just one family of devices!!) Of course prizes, in the form of exclusive content, will be part of the fun!
Additional app highlights include:
A countdown to the film’s US release on July 20th and theatre locator using Nokia Maps.
Film Info & Social Buzz: In addition to background on the film and cast bios, fans will be able to track all of the live social buzz related to the film on Twitter.
If you have a Nokia Lumia smartphone make sure to grab the app and check it out. Then come back and let us know what you think!