Will Amazon take on the iPad market by announcing a new 10″ Kindle Fire? Or will they simply introduce an ad-supported 7″ Kindle Fire and a second updated 7″ Kindle Fire with a faster processor, increased resolution, a camera, Paperwhite display, HDMI port, volume controls. and a new interface? Will there be an Amazon Phone? Will Amazon introduce their own video box, perhaps Amazon TV? Rumors abound, but there is only one thing we know; the truth will be revealed this afternoon at 1:30ET.
Join us right here to see what’s next from Amazon!
Update: The press releases are out now, and they have a lot of details! For that reason I am posting them in their entirety. Enjoy!
Amazon Takes on the High-End—Introducing the New Kindle Fire HD Family
$199 now gets you the world’s most-advanced 7” tablet, with a stunning custom HD display, the fastest Wi-Fi, exclusive Dolby audio, powerful processor and graphics engine, and 16 GB of storage—all backed by the world’s best content ecosystem, the best cross-platform interoperability, and the best customer service$299 now gets you all the same advanced technology on a stunning 8.9” large-screen 1920×1200 HD display with 254 ppi and a powerful OMAP4 4470 processor and graphics engine$499 now gets you the same high-end large-screen HD tablet, 32 GB of storage, plus ultra-fast 4G LTE wireless powered by the latest generation 4G chipset, and Amazon’s groundbreaking $49.99 one year 4G LTE data package—customers save hundreds of dollars in the first year compared to other 4G tabletsNew inventions exclusively on the new family of Kindle Fire devices—X-Ray for Movies, X-Ray for Textbooks, Immersion Reading, Whispersync for Voice, Whispersync for Games, and Kindle FreeTime
SEATTLE–(BUSINESS WIRE)–Sep. 6, 2012– (NASDAQ: AMZN)—Less than one year ago, Amazon introduced Kindle Fire—combining 15 years of innovation into a fully-integrated, end-to-end service for customers. Kindle Fire quickly became the most successful product launch in the history of Amazon.com, earning over 10,000 5-star customer reviews, remaining the #1 best-selling product across the millions of items available on Amazon since its introduction, and capturing 22% of U.S. tablet sales in just nine months. Today, Amazon is excited to announce that it’s taking on the high-end with Kindle Fire HD—the next generation of Kindle Fire.
The Kindle Fire HD family—the most-advanced tablets:
- Ultra-fast 4G LTE wireless, powered by the latest generation 4G chipset, support for all 10 4G bands, and Amazon’s breakthrough 4G LTE data package—customers save hundreds of dollars in the first year compared to other 4G tablets.
- Stunning custom HD display with in-plane switching, Advanced True Wide polarizing filter and custom laminated touch sensor for 25% less glare with rich color and deep contrast from any viewing angle.
- Fastest Wi-Fi of any tablet—dual antenna, dual-band, and MIMO—40% faster downloads and streaming compared to the next fastest tablet.
- High-performance processor and graphics engine for snappy and smooth performance.
- Dual stereo speakers with Dolby Digital Plus audio—the standard in high-end audio—available for the first time on a tablet.
- Kindle Fire HD starts with 16 GB of local storage, enough to accommodate the larger file sizes of HD content.
- Exceptional battery life—7” Kindle Fire HD gets 11 hours of battery life.
- Front-facing HD camera with custom Skype application for video calling from anywhere in the world.
- New Amazon-exclusive features like X-Ray for Movies, X-Ray for Textbooks, Immersion Reading, Whispersync for Voice, Whispersync for Games, and Kindle FreeTime.
- World’s best content ecosystem—over 22 million movies, TV shows, songs, apps, games, books, audiobooks and magazines.
- Best cross-platform interoperability, with Amazon apps available on the largest number of devices and platforms so customers can access content anytime, anywhere.
- Amazon’s top-rated, world-class customer service.
Amazon is also introducing an all-new upgraded version of the best-selling standard definition Kindle Fire with a faster processor, twice the memory and longer battery life—all for an even lower breakthrough price—only $159. Meet the all-new Kindle Fire family atwww.amazon.com/kindlefirehd.
“We’re taking on the most popular price point for a tablet, $499, but doubling the storage and incredibly, adding ultra-fast 4G LTE wireless,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle Fire HD is not only the most-advanced hardware, it’s also a service. When combined with our enormous content ecosystem, unmatched cross-platform interoperability and standard-setting customer service, we hope people will agree that Kindle Fire HD is the best high-end tablet anywhere, at any price.”
The Best Hardware
Stunning Custom HD Display
The 8.9” display on Kindle Fire HD features an incredible 254 pixels per inch with a resolution of 1920×1200, with pixels that are indistinguishable to the human eye. The 7” Kindle Fire HD features a stunning HD display with 1280×800 resolution that delivers deep, detailed contrast and rich, natural color. Kindle Fire HD also uses Gorilla Glass to provide superior strength and reliability. Kindle Fire HD starts with excellent resolution, but that is only the beginning—Amazon also added custom features that reduce glare and improve color saturation at any viewing angle.
Most tablet displays are made up of two pieces of glass—an LCD on the bottom and a touch sensor on the top, separated by an air gap. This air gap allows light to come through the touch sensor and reflect off the LCD, which causes added glare for the user. Fire HD solves this air gap problem by laminating the touch sensor and the LCD together into a single layer of glass, creating a display that is easy to view even in overhead light, and reducing glare by 25% relative to the latest generation iPad.
Like many tablets, Kindle Fire HD uses in-plane switching (IPS) to improve color reproduction. But displays that only use IPS still appear washed out at various angles, such as laid sideways in bed, flat on a table, or propped up in a case. Fire HD features an Advanced True Wide polarizing filter that is applied directly to the LCD panel. This results in a display that shows the same deep contrast and rich, detailed color from any angle.
High-End Laptop-Quality Wi-Fi—40% Faster Downloads and High-Speed Streaming
HD content has much larger file sizes than standard definition content—for example, Marvel’s The Avengers in standard definition is 785 MB, but in HD, TheAvengers is 2.97 GB. Files of this size require the very latest in Wi-Fi technology to download or stream the HD content quickly and reliably—anything else results in buffering, slow downloads and dropped connections. Many Wi-Fi enabled devices only use the 2.4 GHz wireless frequency. This frequency is crowded since it is used by everything from other tablets to microwave ovens, baby monitors, Bluetooth devices, not to mention the neighbors’ Wi-Fi networks. Kindle Fire HD circumvents this congestion with state-of-the-art dual-band Wi-Fi. Kindle Fire HD can automatically switch between the 2.4 GHz network and the newer, less crowded 5 GHz network, resulting in better range and less interference. In addition, dual antennas and Multiple In/Multiple Out (MIMO) allow for higher bandwidth and longer range. The new Kindle Fire HD is the first tablet to market with all three of these latest generation Wi-Fi technologies—dual-band support, dual antennas, and MIMO. This is the first time this state-of-the-art Wi-Fi technology has been offered in a tablet, resulting in 40% faster throughput compared to the latest generation iPad.
Latest Generation 4G LTE Wireless
The large-screen Kindle Fire HD is also available with ultra-fast 4G LTE, with download speeds as fast as Wi-Fi. To keep the 4G Kindle Fire HD just 8.8 mm thin, Amazon custom-designed its 4G wireless modem to be just 2.2 mm. Some 4G devices don’t support all of the non-4G bands—Kindle Fire HD includes support for 10-bands, so even if a customer doesn’t have perfect 4G coverage, the Kindle will fall back to the fastest available 3G speeds.
Amazon’s Breakthrough 4G LTE Data Package
The 4G Kindle Fire HD comes with the most affordable 4G tablet data package. Customers will have access to a 12-month data plan with 250MB per month, 20GB of Amazon Cloud storage, and a $10 credit in the Amazon Appstore for a one-time cost of $49.99. In fact, when you combine the cost of the device and the data plan, customers who purchase the Kindle Fire HD 4G LTE will pay over $400 less than latest generation iPad owners in the first year of ownership. Customers can also choose to upgrade to 3 GB or 5 GB data plans fromAT&T directly from the device.
8 GB of Storage is Not Enough for an HD Tablet
Customers want to enjoy HD content if they have an HD tablet—and 8 GB of on-device storage isn’t enough for the larger HD file sizes. The 7” Kindle Fire HD is available with 16 GB or 32 GB of on-device storage, and the large screen Kindle Fire is available with 16 GB, 32 GB or 64 GB of on-device storage. This large on-device storage capacity is in addition to the free storage Amazon provides for Amazon digital content in the Amazon Cloud. Amazon digital content is automatically backed up for free in the Amazon Cloud’s Worry-Free Archive where it’s available anytime.
Powerful World-Class Processor—Snappy and Smooth
An HD display and HD content must be driven by a powerful processor and optimized software. The Kindle Fire HD family features world-class processors and the new Imagination Technologies graphics engine for lightning-fast HD graphics and excellent fluidity. The 8.9” Kindle Fire HD is powered by the latest generation OMAP4 4470 processor and Imagination SGX544 graphics engine capable of over 12 billion floating point operations per second—50 percent more than Tegra 3, and both Kindle Fire HD 7” and 8.9” come with higher memory bandwidth than Tegra 3. Combining the latest generation processors with significant customization of the Kindle Fire software by Amazon engineers results in a snappy and smooth experience for the user.
Dual Stereo Speakers and Exclusive Dolby Audio—The New Standard for Tablet Audio
Customers shouldn’t need to wear headphones while watching a movie on a tablet to get excellent sound. Kindle Fire HD solves this by combining dual stereo speakers with the next generation Dolby Digital Plus audio platform—the standard in high performance audio—to offer a world-class audio experience. Dolby’s audio suite for Kindle Fire HD includes technology used to adjust volume and deliver easier-to-understand dialogue in movies and TV shows. Kindle Fire HD automatically optimizes the audio profile based on what a customer is doing, such as watching a movie, listening to music, using third party apps like Pandora and Netflix, and also optimizes for headphones versus speakers. All of these pieces combine to create an exceptional audio experience that results in clearer, crisper and balanced sound quality.
11 Hours of Battery Life
The 7” Kindle Fire HD is optimized to deliver high performance without sacrificing battery life, delivering over 11 hours of battery life.
Thin and Light
Even with a custom display, a powerful processor, extra speakers and dual-band/dual-antenna Wi-Fi, the new Kindle Fire HD is extremely light and thin. In fact, Kindle Fire HD 8.9” weighs only 20 ounces and is just 8.8 mm thin. Kindle Fire HD 7” is small enough to take everywhere and light enough to hold easily and comfortably in one hand.
Connect with Bluetooth and HDMI
Kindle Fire HD supports Bluetooth, enabling customers to connect their wireless Bluetooth headphones or Bluetooth speakers to listen to songs, videos or audiobooks. With Bluetooth connectivity, customers can also easily connect to a wide range of Bluetooth-enabled keyboards. HDMI out makes it easy for customers to connect the Kindle Fire HD to their big-screen TV to enjoy their favorite HD videos and photos.
Stay in Touch with Front-Facing HD Camera
The new Kindle Fire HD features a front-facing HD camera. Skype created a customized app tailored for Kindle Fire HD that is ready to use out of the box for free HD video calls at home and abroad. Kindle Fire HD makes it easy for the over 500 million customers already using Skype to get in touch with friends and family.
Beautiful Leather Covers
Covers for Kindle Fire HD feature a premium textured leather exterior in a variety of colors and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, purse, or briefcase. The cover automatically wakes Kindle Fire HD upon opening and puts it to sleep when closed, making it easy to dive right back into whatever content a customer is enjoying.
All-New Features Only Amazon Can Offer
X-Ray for Books
One year ago, Amazon introduced X-Ray on Kindle Touch, and customers loved it. Amazon is extending X-Ray to books on Kindle Fire, making it easier than ever for customers to learn more about the content they love by exploring the “bones of the book.” With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers.
X-Ray for Movies
“X-Ray for Movies” is a new feature that revolutionizes the movie experience by bringing the power of IMDb directly to movies on Kindle Fire HD, accessible with a simple tap. Without ever leaving the movie, customers can look up any actor in the scene or movie, see what other movies they have been in, and view photos, biographies and more. X-Ray is offered only by Amazon and is exclusive to the Amazon ecosystem. IMDb, an Amazon company for 14 years, is the #1 movie website in the world with more than 160 million monthly unique visitors worldwide.
X-Ray for Textbooks
Glossaries in print textbooks contain the most important information for students, but they’re placed inconveniently in the back of the book. And glossaries don’t always contain enough information for students working to understand new concepts. X-Ray for Textbooks solves these problems by integrating the glossary directly into each textbook page and by algorithmically assembling related data from Wikipedia and YouTube.
Research supports that readers can benefit from listening while reading. Together, Amazon and Audible invented “Immersion Reading,” allowing customers to fuse together printed text and professionally-narrated audiobooks, giving readers the ability to experience their reading with two senses—sight and sound. As the reader views the text of their book on Kindle Fire, text is highlighted as it is professionally-narrated, creating a more immersive experience, as well as deeper learning and comprehension.
Whispersync for Voice
Whispersync for Voice allows customers to synchronize their Kindle books with professionally-narrated audiobooks—customers can start reading a book on Kindle Fire and seamlessly switch to listening to the companion audiobook, picking up exactly where they left off. With Whispersync for Voice, customers can continue enjoying books during commutes or any other time their eyes are busy. When they get in the car, customers can effortlessly pick up the story right where they left off reading by listening to the professionally-narrated audiobook using Bluetooth on Kindle Fire HD or with any Audible app on their smartphone.
Ideal for Gaming
Amazon has worked with leading developers to offer new Android games exclusively on Kindle Fire HD, including Activision’s popular Skylanders Cloud Patrol franchise and Crytek’s Fibble. In Skylanders Cloud Patrol, gamers will discover a new feature—the ability to purchase physical toys from within a game. Customers will be able to purchase a unique Skylanders character with a single click, andAmazon.com will deliver it to their doorstep. In addition to hardware that’s perfect for gaming like stunning custom HD displays, fast Wi-Fi and large on-device storage, the Kindle Fire HD family also offers HD Games, gyroscope and accelerometer for full tilt and turn controls, as well as social gaming features including group leaderboards and achievements.
Whispersync for Games
One of the biggest frustrations of mobile gaming is that when customers switch devices or delete and re-install the game on the same device, they have to start a level over or go back to the beginning of the game. To solve this problem, Amazon extended its Whispersync technology to gaming with Whispersync for Games. Whispersync for Games syncs a customer’s place in the game and saves unlocked levels, so even if they get a new device, the progress is backed up in the cloud.
Amazon today reinvented parental controls with Kindle FreeTime. FreeTime gives parents easy-to-use tools to personalize their children’s digital media experience. With FreeTime, parents never have to worry what content their kids will access—parents select all of the content their kids can see and kids can’t exit FreeTime without a password. FreeTime also lets parents limit their kids’ screen time by content type—they may choose to limit videos and games, for example, but make reading time unlimited. Kindle FreeTime will be available for free on all of the new Kindle Fire devices starting in the coming weeks.
Cloud-Accelerated Silk Browser
The new Kindle Fire family uses a new version of Amazon Silk with the unique “split browser” architecture that leverages the computing speed and power of Amazon Web Services to deliver content faster. The new Amazon Silk browser features an updated core rendering engine and a reengineered transport layer that contribute to faster page loads. Customers can experience full-screen browsing, reading view, and improved browsing with most-visited, trending and recommended sites all available from a single screen.
All-New Email and Calendar
The new Kindle Fire family features world-class Microsoft Exchange integration, with fine-tuned performance on many of the most critical e-mail functions. For example, typical Exchange accounts sync with the oldest emails first, ending with the most recent emails—Kindle Fire instead syncs with newer emails first, then with older emails, getting customers faster access to the most recent emails they are looking for. Kindle Fire also features a new calendar app, making it easy for customers to stay connected and keep track of their schedules. The new e-mail client offers support for the world’s most popular email providers—including Gmail, Microsoft Exchange, Hotmail and more.
Photos Brought to Life
Photos come alive in stunning high-resolution on Kindle Fire HD. Fire’s mosaic view arranges personal photos beautifully, and customers will be delighted to see their best shots on their TV with HDMI out. Kindle Fire lets customers easily import their photos fromFacebook and because their photos are securely stored in Amazon Cloud Drive, they never have to worry about losing their favorite pictures.
New Latest Generation Kindle Fire—Only $159
Kindle Fire, the #1 best-selling product on Amazon for the past year, is now even better, with all the features customers love about the original Kindle Fire—all the content, seamless integration with the Amazon Cloud, Whispersync, and a brilliant 7” touchscreen—now with a faster processor for 40% faster performance, twice the memory and longer battery life. The new Kindle Fire also offers all of the new features that are exclusive to the Kindle Fire family—including X-Ray for Movies, X-Ray for Books, Immersion Reading, Whispersync for Voice, Kindle FreeTime and more.
Backed by the World’s Best Content Ecosystem, Cross-Platform Interoperability and Customer Service
All the Content—Over 22 Million Movies, TV Shows, Songs, Apps, Games, Books, Audiobooks and Magazines
Kindle Fire offers customers the largest selection of digital content, including thousands of exclusives:
- Over 120,000 movies and TV episodes, including the most popular titles and the biggest new releases. Customers can stream or download, purchase or rent. Amazon Prime members enjoy unlimited, commercial-free streaming of over 25,000 popular movies and TV episodes at no additional cost with Prime Instant Video. Customers who are new to Prime get one free month of Amazon Prime when they purchase Kindle Fire.
- Instant access to the most popular apps and games, including Where’s My Perry?, Pinterest, NBA JAM, HBO GO, Hulu Plus and Asphalt 7—each one optimized for Kindle Fire HD.
- Millions of songs from over 3 million artists. Customers can stream purchases from the cloud, download playlists for offline listening, and store their personal collection in the cloud for access anytime, anywhere.
- Millions of books, including over 180,000 titles that are exclusive to the Kindle Store. Over 650,000 books are priced at $4.99 or less; over 1.2 million are $9.99 or less. Amazon Prime members can choose from over 180,000 titles, including all 7 Harry Potter books and over 100 current and former New York Times best sellers, to borrow for free as part of Kindle Owners’ Lending Library, as frequently as a book a month with no waiting and no due dates.
- Hundreds of magazines and newspapers—including Vogue, Esquire, National Geographic and Better Homes and Gardens—with glossy full-color layouts, HD photography, and beautifully detailed illustrations. Customers can try more than 50 free single issues available in the Kindle Newsstand, including Cosmopolitan, Maxim, O, TheOprah Magazine, ESPN The Magazine, Elleand Martha Stewart Living.
- Over 100,000 professionally-narrated audiobook titles available, with free samples to listen to before buying.
Best Cross-Platform Interoperability with “Buy Once, Enjoy Everywhere”
With apps available on the largest number of devices and platforms, Kindle makes it easier than ever to access content anytime, anywhere. Customers can read and sync their Kindle books across iPad, iPhone, PC, Mac, Android phones and tablets, BlackBerry, Windows Phones and in their web browsers with Kindle Cloud Reader. Amazon Instant Video and Prime Instant Video are available to watch on iPad, PC, Mac, Xbox, Playstation 3, Blue-Ray, Roku and hundreds of compatible TVs, and because of Amazon’s Whispersync technology, customers never have to worry about losing their place in a movie or TV show. Amazon MP3s are available on iPhone, iPad, Android phones and tablets, Sonos and web browsers with Cloud Player. Apps from the Amazon Appstore for Android are available on all Android phones and tablets. No other company offers customers this level of flexibility with their content.
Free Month of Amazon Prime
Amazon continues to invest hundreds of millions of dollars to bring Prime members new movies, TV shows and books to enjoy at no additional cost. Amazon customers enjoy unlimited, commercial-free, instant streaming of over 25,000 movies and TV episodes with Prime Instant Video; over 180,000 books from Kindle Owners’ Lending Library to borrow for free, as frequently as a book a month, with no waiting and no due dates; and receive the convenience of Free Two-Day Shipping on over 15 million items from Amazon.com. Even with all this investment and continually growing selection, Prime remains at the same low price it launched with seven years ago—just$79. Customers who are new to Prime get one free month of Amazon Prime when they purchase Kindle Fire.
Kindle Fire comes automatically pre-registered so customers can immediately start enjoying their digital content purchased from Amazon or shop for new content.
Top-Rated, World-Class Customer Service
When a customer shops on Amazon.com, buys a Kindle Fire, or buys Kindle content, they know that with that they are also getting Amazon’s world-class customer service. Amazon scored 86—the top score—on the American Customer Satisfaction Index (ACSI), and 89 on the ForeSee customer satisfaction survey—the highest ever attained by a retailer. Amazon has been rated #1 in the National Retail Federation Customers’ Choice Awards, has been awarded the top spot in the MSN Money Customer Service Hall of Fame three years in a row, and is a JD Power and Associates 2012 Customer Service Champion. Customers have been shopping on Amazon for over 15 years, and they continue to do so because of the unparalleled end-to-end customer experience.
The new Kindle Fire family comes with special offers that appear on the lock screen. Examples of special money-saving offers that customers will enjoy include a $5 credit in the Amazon MP3 Store and a $5 credit for select titles in the Amazon Instant Video Store. Customers will also receive special offers and screensavers from brands like AT&T, Discover and Intel, such as a special offer of a $10Amazon.com Gift Card when a customer uses their Discover card to purchase a digital product on Amazon.
Best Tablets at Any Price
The all-new Kindle Fire HD 7”—with a stunning HD display, the fastest Wi-Fi, exclusive HD audio with two stereo speakers and DolbyDigital Plus, 16 or 32 GB of storage and a powerful world-class processor—all backed by the world’s best content ecosystem, best cross-platform interoperability and best customer service is $199. Kindle Fire HD 7” is available for preorder starting today atwww.amazon.com/kindlefirehd7 and will begin shipping on September 14.
Kindle Fire HD 8.9”, with all of these features plus an ultra-high definition 8.9” screen, and 16 or 32 GB of storage, starts at $299 and is available for preorder starting today at www.amazon.com/kindlefirehd, and will begin shipping on November 20.
Kindle Fire HD 8.9” 4G, with the most affordable 4G data plan in the world, and 32 or 64 GB of storage, starts at $499 and is available for preorder starting today at www.amazon.com/kindlefirehd4G, and will begin shipping on November 20.
The new latest generation Kindle Fire with a faster processor for 40% faster performance, twice the memory and all the new features is only $159, and pre-order to reserve their page in line at www.amazon.com/kindlefire and will begin shipping on September 14.
Introducing the New Kindle Paperwhite, the Most Advanced E-Reader Ever Constructed
Higher resolution, 62% more pixels, 25% higher-contrast, patented built-in front light, 8 weeks of battery life and an even slimmer and sleeker design — only $119New Kindle Paperwhite Wi-Fi + 3G — the top-of-the-line Kindle with free 3G wireless — only $179New latest generation Kindle — small, light and even faster — now only $69
SEATTLE–(BUSINESS WIRE)–Sep. 6, 2012– (NASDAQ:AMZN)—Kindle is the world’s #1 best-selling e-reader for five years running, and tens of millions of readers are already reading on Kindle. Today, Amazon is excited to introduce the fifth generation Kindle e-readers: Kindle Paperwhite is the most advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for just $119; Kindle Paperwhite Wi-Fi + 3G — never pay for or hunt for a Wi-Fi hotspot with the all-new top-of-the-line Kindle e-reader with free 3G wireless for just $179; and the new latest generation Kindle, the lightest and smallest Kindle, now with new, improved fonts, faster page turns and an even more unbelievable price: $69. Meet the all-new Kindle e-reader family at www.amazon.com/kindlepaperwhite.
Kindle Paperwhite (Photo: Business Wire)
“Paperwhite is the Kindle we’ve always wanted to build — the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it,” said Jeff Bezos, Amazon.com Founder and CEO. “62% more pixels, 25% higher contrast, built-in front light, perfect for bed, perfect for beach, even thinner, 8 weeks of battery life — this is a quantum leap forward and the best Kindle we’ve ever built by far.”
All-New Kindle Paperwhite — The World’s Most Advanced E-Reader
Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast
Kindle Paperwhite’s display is the most advanced e-reader display ever constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more pixels, making text in books and periodicals crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite’s screen has 25% higher contrast — the blacks are blacker, and the whites are whiter.
Innovative Built-In Light
Backlit LCD displays direct light up through the display into the user’s eyes. Kindle Paperwhite’s patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader’s eyes. This means a reader can read for hours without eye fatigue or strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an unparalleled experience in the dark and in direct sunlight.
Breakthrough Battery Life
Kindle Paperwhite’s built-in front light is designed to be used at all times — both in daylight and in a dark room — for the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon’s light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.
Kindle’s free 3G connection means customers never have to hunt for or pay for a Wi-Fi hotspot — they simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign no annual contracts.
Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new content at home or on the road. Kindle owners also enjoy free Wi-Fi access at AT&T hotspots across the US.
New Touch Technology
Kindle Paperwhite’s new capacitive touch technology is uniquely integrated into the Paperwhite display, allowing for a thinner form factor for Kindle Paperwhite and even better touch accuracy.
Slim and Sleek Design
At just over a third of an inch thin and weighing 7.5 ounces, Kindle Paperwhite is thinner than a magazine and weighs less than a typical paperback. The bezel height between the side of the device and the display itself is 77% thinner.
Every font on Kindle Paperwhite is hand-tuned for maximum readability. The Amazon typography team worked at the pixel level to ensure consistency of stroke thickness and shape profiles across all individual glyphs, aligning each size to the specific grid of the new Paperwhite display. This allows for unprecedented sharpness of fonts. Kindle Paperwhite’s higher resolution display also allows for new elegant typeface options, such as Baskerville and Palatino, which use thin stems that would not render well on any lower resolution display.
Time to Read
Time to Read is a new feature for Kindle Paperwhite that helps readers know the amount of time it will take them to finish a chapter or a book. This feature is smart — it personalizes the time for each customer based on their reading speed and is constantly updated as the reader’s speed and habits change. With Time to Read, it’s never been easier to decide when to start a new chapter or finish the chapter you’re reading.
Explore the “Bones of a Book” with X-Ray
With a single tap, readers can see all passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon’s community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information.
Whispersync for Voice
All Kindles use Amazon’s popular Whispersync technology to automatically synchronize a customer’s Kindle library, including last page read, bookmarks, notes and highlights, across the widest range of devices and platforms. Now, Amazon is extending Whispersync to professionally narrated audiobooks — customers can start reading a book on their Kindle, and seamlessly switch to listening to their corresponding Whispersync for Voice-enabled audiobook from Audible on their phone or tablet, picking up exactly where they left off. With Whispersync for Voice, customers can continue enjoying books during commutes or any other time their eyes are busy. Whispersync for Voice is a solution for the millions of Amazon customers who want to spend more time with their favorite books. Customers can listen to their Audible audiobooks on Kindle Fire, iPhone, Android phones and Windows Phones.
Beautiful Leather Covers with Auto Wake and Sleep
Covers for Kindle Paperwhite feature a premium textured leather exterior and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, purse, or briefcase. The cover automatically wakes Kindle Paperwhite upon opening and puts it to sleep when closed, making it easy to dive right back into the book.
Latest Generation Kindle — Small, Light and Now Even Faster — only $69
Introducing the new, latest generation Kindle — the smallest, lightest and most affordable Kindle ever is now even better, with new improved fonts, 15% faster page turns and a new, unbelievably low price: just $69. In addition, the new Kindle now supports children’s books and comics, and includes new parental controls. Weighing just 5.98 ounces, Kindle is small and light enough to fit easily in a pocket and take everywhere, and still features the same 6-inch electronic ink display that reads like real paper. At just $69, the new Kindle is the perfect entry Kindle for young and adult readers alike.
Plus All the Features Customers Love About Kindle
All of the new Kindle e-readers come with instant access to the features that have made Kindle the #1 best-selling e-reader in the world for five years running:
Top-Rated, World-Class Customer Service
When a customer shops on Amazon.com, buys a Kindle, or buys Kindle content, they know that they are also getting Amazon’s world-class customer service. Amazon scored 86 — the top score — on the American Customer Satisfaction Index (ACSI), and 89 on the ForeSee customer satisfaction survey — the highest ever attained by a retailer. Amazon has been rated #1 in the National Retail Federation Customers’ Choice Awards, has been awarded the top spot in the MSN Money Customer Service Hall of Fame three years in a row, and is a JD Power and Associates 2012 Customer Service Champion. Customers have been shopping on Amazon for over 15 years, and they continue to do so because of the unparalleled end-to-end customer experience. So far in 2012, Kindle customer service has received a 97.1% satisfaction rate from customers.
Read for Free with Kindle Owners’ Lending Library
With Prime, Kindle owners can read for free — choose from over 180,000 books in the Kindle Owners’ Lending Library, including all 7 Harry Potter books in 5 languages and over 100 current and former New York Times bestsellers, to borrow for free — as frequently as a book a month, with no waiting and no due dates.
Unparalleled Interoperability — “Buy Once, Read Everywhere”
Customers can read their Kindle books on the largest number of devices and platforms, including any Kindle as well as on iPhone, iPad, Android devices, Mac, PC, BlackBerry, Windows Phone or in their web browser with Kindle Cloud Reader.
Amazon’s Whispersync technology synchronizes a customer’s last page read, bookmarks and annotations across all of their devices, so they can always pick up where they left off.
Features Built Just for Readers
Each Kindle offers a variety of font styles and sizes, so customers can easily customize their reading experience. Kindle also comes with a built-in dictionary, instant lookup and translation of words, Real Page Numbers, support for bookmarks and annotations, and more.
Customers can share highlighted sections, notes and meaningful quotes on Facebook and Twitter directly from Kindle without leaving the book. Customers can also view the passages frequently highlighted by other Kindle readers to discover interesting and meaningful passages in books using Popular Highlights.
Massive Selection, Lowest Prices
Every Kindle has instant access to millions of books at the best prices, including over 180,000 exclusive titles. Over 650,000 books are priced at $4.99 or less; over 1.2 million are $9.99 or less. Millions of free, out-of-copyright, pre-1923 books are also available to read on Kindle, and Kindle customers can borrow Kindle books from their public library and have them delivered to their Kindle via Wi-Fi.
No Setup Required, Simple and Easy-to-Use
Kindle comes automatically pre-registered so customers can immediately start enjoying their existing Kindle library or shop for new content, with no set-up required.
Parental Controls allow parents to restrict access to the Kindle Store, Cloud Archive and the Experimental Web Browser so they can give their Kindle to a child worry-free.
Worry-Free Cloud Storage
Customers’ Kindle books are automatically backed up in the cloud, so they never need to worry about losing their books. Customers can re-download their books wirelessly anytime for free.
Pricing and Availability
The new Kindle Paperwhite is only $119. Kindle Paperwhite is available for pre-order starting today atwww.amazon.com/kindlepaperwhite and ships October 1.
The new top-of-the-line Kindle Paperwhite Wi-Fi + 3G is only $179. Kindle Paperwhite Wi-Fi + 3G is available for pre-order starting today at www.amazon.com/kindlepaperwhite3G and ships October 1.
The new $69 Kindle is available to customers around the world at www.amazon.com/kindle and begins shipping today.
So, to summarize:
Kindle Paperwhite WiFi is $139, ships Oct. 1
Kindle Paperwhite WiFi with offers is $119, ships Oct. 1
Kindle Paperwhite 3G is $199, ships Oct.1
Kindle Paperwhite 3G with offers is $179, ships Oct.1
Plain Kindle is $69, ships today
Upgraded Kindle Fire is $159, ships Sept. 14
Kindle Fire HD 7″ with 16GB is $199 with Sept. 14 ship date
Kindle Fire HD 7″ with 16GB is $249 with Sept. 14 ship date
Kindle Fire HD 8.9″ with 16GB is $299 with Nov. 20 ship date
Kindle Fire HD 8.9″ with 32GB is $299 with Nov. 20 ship date
Kindle Fire HD 8.9″ 4G LTE Wireless with 32GB is $499 with Nov. 20 ship date
Kindle Fire HD 8.9″ 4G LTE Wireless with 64GB is $599 with Nov. 20 ship date
You can find all of the new Kindles by clicking, here. [affiliate link]
I think that I’ll be getting the 3G Paperwhite with offers; which one will you buy? =)