Apple launch events get all the press, don’t they? And while we here at Gear Diary are just as interested as the rest of the world when a new Apple launch event happens, that doesn’t mean that we don’t keep an eye on the other tech launch events. As you know, one of the things we absolutely love here on Gear Diary is … competition. So even though RIM and BlackBerry have fallen a long way from their heights in the late 90s/early 2000s, I am always happy to keep you folks informed of their launch events. Competition is Good, and RIM is still in there swinging. So without further ado:
Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced today that it will hold its BlackBerry® 10 launch event on January 30th, 2013. The event will happen simultaneously in multiple countries around the world. This day will mark the official launch of its new platform – BlackBerry 10, as well as the unveiling of the first two BlackBerry 10 smartphones. Details on the smartphones and their availability will be announced at the event.
BlackBerry 10 will offer a large catalog of the leading applications from across the globe and across all categories, including Games, Productivity, Social, Lifestyle and Leisure, Multimedia and Published Content, as well as applications designed for business and enterprise use.
The BlackBerry® 10 platform has recently achieved FIPS 140-2 certification, which means that government agencies will be able to deploy BlackBerry 10 smartphones and BlackBerry® Enterprise Service 10 as soon as it is available. This marks the first time BlackBerry products have been certified ahead of their launch. In addition, RIM recently announced that BlackBerry 10 smartphones have now entered more than 50 carrier labs with many more entries expected in the coming weeks.
Some key features of the new BlackBerry 10 devices already unveiled recently include:
BlackBerry Flow and BlackBerry Hub
BlackBerry® Flow is a new user experience that allows seamless navigation across open applications and the BlackBerry® Hub. All messages, notifications, feeds, and calendar events come into the BlackBerry Hub and no matter what the user is doing with the device, with a simple gesture, they can peek into the Hub at any time.
The BlackBerry Keyboard learns how you write and adapts to how you type so you can write faster and more accurately, giving you the kind of legendary typing experience that only BlackBerry can deliver.
BlackBerry® Balance™ offers the most elegant way to satisfy both customer and corporate needs without compromising on either. With BlackBerry Balance, personal apps and information are kept separate from work data, and the customer can switch from their personal to work profile with a simple gesture. The work profile is fully encrypted and secure, enabling organizations to protect their content and applications, while at the same time letting customers get the most out of their smartphone for their personal use.
Details about BlackBerry 10 can be found at: www.blackberry.com/blackberry10
You still a big BlackBerry fan, or wanting to check out their new products? Surf on over and check out the site; if you attend or view the event, be sure to tell us what you think below!