Before we had all these swell software tools and computers in every home and such, following your favorite sports teams was pretty limited. You had the newspaper, TV, and talk radio, and that was pretty much it. Not much chance for the fans to interact with each other and their favorite teams and athletes, unless you were the kind to wait outside the stadium or go to a fan meet-and-greet or something. But hey, we live in a new era, and SocialToaster is here to help:
Today, social media amplification company SocialToaster introduces FANACTIVE.
SocialToaster FANACTIVE is a new tool that helps professional sports teams harness social media to amplify their messages, exponentially increasing their online reach while driving website traffic, fan advocacy, and ticket sales.
Professional sports teams like the Detroit Pistons, the Indianapolis Colts, the Baltimore Ravens, the Chicago Blackhawks and Buffalo Sabres have already been using SocialToaster FANACTIVE to better increase their engagement and effectiveness.
Daniel Plumlee, Director of Interactive Media for The Indianapolis Colts said he used SocialToaster’s FANACTIVE when Coach Chuck Pagano was diagnosed with cancer. “We wanted everyone to know right away. We offered t-shirts with 100% of proceeds going to leukemia charity. By using SocialToaster in conjunction with our Facebook page we saw our traffic increase five-fold.”
Based on the success these teams have seen using FANACTIVE, they also are revealing their top social media rules they use to increase fan engagement including:
· Create Content No One Else Is Making
· Balance Quantity with Quality (Not Quality over Quantity)
· Don’t Use One Voice – Use Many
· Sharing Beats Stalking
Sound interesting? Surf on over and check it out and, if you give it a try, be sure to let us know what you think below!
