Is Microsoft Going to Get Smoked by Their Own Challenge?
When your platform is at a very delicate time, you really cannot afford having negative press about a promotion get more viral attention than the promotion itself. This is a problem facing Microsoft today based on some stories related to the latest version of their ‘Smoked by Windows Phone’ challenge. The challenge started out simply enough – timed simple tasks with a $100 prize. The tasks required user interaction, and were obviously designed to favor Windows Phone. But last week Microsoft upped the ante to a custom Hunger Games PC worth $1000! That obviously brought in more challengers. Of course,…