Chevy launches social media vehicles at SXSW
Austin, Texas, home to the “Keep Austin Weird” campaign, is preparing for one of the hottest gatherings around – the annual South By Southwest Film, Interactive and Music festival – March 12-21. The breakdown is such: Interactive: March 12-16 Film: March 12-20 Music: March 17-21 Corporate sponsors have jumped on board and this year that includes Chevrolet, who seeks to showcase the automaker’s embracing of the social media world.