Move over smart car, Scion is taking over the micro-subcompact car segment with its iQ. The new Scion iQ is being touted as the world’s smallest four-seater and adds yet another model to the funky spinoff division of Toyota. I… Read More ›
Tag Archive for ‘Scion’
No sooner than we took our seats in the movie theater-turned presentation room at the Red Rock Resort in Las Vegas that we knew this was unmistakably a Scion program. Thumping music, flashy images and video – and everything product-centric…. Read More ›
When Toyota first launched its Scion division of vehicles aimed at younger, hipper consumers the buying public threw them for a loop. The funky new box on wheels (dubbed “xB”) was actually being snatched up by boomers hand over fist.