When I see products like TrimWater I wonder how any of it gets sold except through slick marketing. The company, the same one that makes TrimSpa diet products, used to market this through a now expired agreement with the TrimSpa diet folks, appears to have taken …. water … added flavoring and sweetener (10 calories per drink plus 3 G sugar) – and then marketed it as TrimWater. Since when is ADDING 10 calories, 50 mg of caffeine (12 oz Diet Pepsi has 35 mg for comparison), and 3 grams of sugar (no matter how small an amount) to water – justify slapping an additional label of TRIM on a product that starts off with no calories or additives? I am not making this up – their web site reads:
With that in mind, we created TrimWater. Lifestyle Beverages wants to give you the ability to drink truly healthier, without giving up the flavor you enjoy. The benefits of drinking water are well known & documented. We’re about allowing you to reap those benefits & making it taste great while doing it!
Is it healthier to drink water with additives – or when dieting would just plain water do the trick? Check the nutritional label on the next page if you don’t believe me.
Link: Trim Water Press Release
From the TrimWater web site – here is the nutritional label showing what is inside each serving (and the label indicates 2.5 servings per bottle – the relevant per bottle numbers are the far right column):
Is it just me who finds this silly? Adding calories to water and calling it Trim. What will they market to us next?
Marketing can certainly trump common sense. A friend was drinking a “Fuze” beverage the other day and telling me how healthy it was. I looked at the label and the first two ingredients were: filtered water and crystalline fructose. That’s a pretty slick way of saying sugar water. 🙂
You know I just love how energy drinks are al;l the rage and yet there’s a LOW number of them with NO SUGAR. So I pay 3 bucks for what is juiced up pop??
My mind says to me – what’s the matter with filling a bottle with water and adding a slice of lemon for flavor?
Wouldn’t that still be zero calories? If not, at least it would be all natural.
Trim Water…..the name is just amusing. As if there was a way to make water healthier…
Well, the “trim” may be the caffeine. Makes you more efficient (when exercising); releases fatty acids into the blood stream.
Of course, that affect is small, and likely more than offset by the calories from the sugar. If they want to be trim and sweet they could add a non-nutritive sweetener like sucralose instead.
I guess that it is trim compared with, say, Vitamin Water, which all have 13g sugar per 8 oz serving. And that is their marketing point, I suppose; we are tastier than water and still trim.
I guess I’ll just stick to my 0 calorie and highly caffeinated Diet Coke. 😛 I bet it’s even less expensive. 😛
My can of Diet Pepsi shows 35 mg caffeine — 15 mg LESS than what this “water” contains according to the label from their site.
Hi Wayne,
My name is David Sackler, and I am the founder and CEO of Lifestyle Beverages, the makers of TrimWater. I came across your blog, and I would like to clear up a few things.
First, TrimSpa has NOTHING to do with TrimWater, other than a marketing agreement that has since run it’s course. We are a beverage company, they are a supplement company.
Second, we are about more than ‘slick marketing’. TrimWater is a low calorie, low sugar alternative to other beverages on the market, and we are formulated with a nutritional profile that is designed to assist with weight maintenance.
Third, nothing is wrong with a bottle of water, nor a bottle of water with a slice of lemon for flavor. However, in a society with a ‘sweet tooth’, TrimWater provides a healthier alternative to most, if not all, of the alternatives on the market. We are not looking to replace water as a beverage of choice, nor make water healthier – we are about providing a healthier alternative to colas, sugar laden ‘enhanced’ waters, juices, and other beverages. Nothing is better for you than water. The reality is, many people look for flavor and sweetness at the expense of their health and weight. TrimWater helps satisfy that without all the calories and sugar.
Fourth, you are correct that your 12 ounce can of Diet Pepsi has 35 milligrams of caffeine. However, when you compare the volume of the products, TrimWater, which is in a 20 ounce container, has 50mg of caffeine. When comparing the two, 20 ounces of Diet Pepsi has nearly 58mg of caffeine, or nearly 13%% more caffeine in volume.
One of the things you point out about our Nutrition Facts label, is that we show our full nutritional profile on a per serving and per container basis. No one else does this. Why? We want our consumers to see the facts rather than be duped and not doing the math to find out what’s really inside their beverage.
Wayne, I appreciate your passion. However, our mission is not about being slick. I know what it’s like to have been fat, and all of the physical, emotional, and social issues that are involved with that. Our country is facing an epidemic of health issues as a result of obesity, and, as adverse to other companies that deserve the label of ‘slick marketers’, I guide Lifestyle to be the healthful alternative to the products that have contributed to the fattening of America. 25% of the calories in the typical American diet come from beverages. That is a crazy number. If we can have a positive impact and mitigate that number to eliminate up to 500 calories a day, we could take a pound a week off of every person who gets away from the sugary stuff. Are we looking to replace water? No. We are providing a healthy, enjoyable beverage for the consumer to have as a choice for their diet. Not as their only choice.
I’d be happy to discuss this in further detail with you, and send you some product to try. Read the labels, and compare it to the other enhanced beverages on the market. You may not become a fan, but, at least you will hopefully understand our concept better.
@DavidS,
So your saying it wasn’t a marketing decision to change the name of “sugar” to “crystalline fructose”.
Mark Reid
No, it wasn’t – it is the name of the ingredient. As a matter of fact, it is the same sugar used in other enhanced waters. However, we use less than 1/10th of this sugar to keep the calorie content low as compared to the the alternatives.
It’s interesting that you just called it “sugar” twice in your reply. I think the average person would find that easier to understand than “crystalline fructose.” Does the FDA require you to call it “crystalline fructose” in the ingredients list to be more accurate?