Booq Introduces New, High-End Line of Gadget Bags

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From the king Cobra case L, to the iPad specific Cobra courier XS,

these four cases bring an unmatched elegance and style to the case and bag market

Booq makes some of the most stylish and functional gadget bags I have had the pleasure to review. In recent months they have been expanding their line significantly and today they are taking things to an entirely new level. Today Booq will be announcing their new Cobra line of bags. The Cobra line

brings a luxuriously fresh design and simply sharp look to booq’s already stellar line of iPad bags, skins, messengers, and backpacks. The stylish line includes the Cobra case L (full size briefcase), Cobra brief L (mid-size briefcase), Cobra slim L (slim briefcase), and Cobra courier XS (iPad messenger bag). Available at booqbags.com and retailers throughout the country, booq’s innovative designs help make today’s creative professional more mobile and stylish than ever.

Each bag is made from black 1680 denier ballistic nylon with water-repellant coating and is trimmed with Nappa leather inside and out. Buckles and loopholes are made from gunmetal hardware.

The full release with details pricing and a first look at each of the bags in the new line follows…

Booq’s Cobra Line Redefines Luxury by Fusing an Ultra Clean Look with Superior Functionality

Sierra Madre, California – (September 23, 2010) – Booq, a leading brand of premium laptop and iPad carrying cases, unveils an eye-catching line of high-end bags for today’s creative professionals. Booq’s new Cobra line brings a luxuriously fresh design and simply sharp look to booq’s already stellar line of iPad bags, skins, messengers, and backpacks. The stylish line includes the Cobra case L (full size briefcase), Cobra brief L (mid-size briefcase), Cobra slim L (slim briefcase), and Cobra courier XS (iPad messenger bag). Available at booqbags.com and retailers throughout the country, booq’s innovative designs help make today’s creative professional more mobile and stylish than ever.

“The Cobra collection is by far the most high end product range we have designed to date,” says booq’s Lead Designer, Jake Orak. “No corners were cut nor expense spared in the development process and we invested a lot of time and effort into every little detail.”

Each Cobra bag is crafted with a black 1680 denier ballistic nylon with water-repellant coating and trimmed with genuine Nappa leather inside and out. All buckles and loopholes are emphasized with a durable gunmetal hardware, giving each Cobra bag a refined and polished look. To contrast this high-end luxury feel, booq designers equipped each bag with a highly abrasion-resistant and water-resistant rubberized bottom that provides rugged protection from all of life’s harsh elements.

Orak also points out style and elegance is nothing if the bag doesn’t function in your everyday life. “Functionality is always at the forefront of our design process, so anything that wasn’t needed or got in the way of the products usability was thrown out. As a result, what you see is a very simple, stripped down and honest design with all the right stuff to be the best business bag possible.”

Whether you’re a frequent traveller who needs all your gear all the time, or you’re just attacking your workday with the bare essentials, each Cobra bag is tailored to fit your type of day. From pen holders and document folders, to iPad specific pockets and plush quilted PC/Mac compartments, no gadget is left without a home. “Your gadgets make you who you are, why not let them all live in the lap of luxury and show people you mean business!”

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Cobra case L:

King of the Cobra line, the highly functional solution for the frequent traveller carrying a Mac/laptop, iPad, folders, documents, and numerous accessories

Spacious main compartment perfect for larger items

Front exterior pocket with plush non-scratch lining sized ideally for an iPad

Multiple compartments for charger, hard drives, and similarly sized items

Two exterior quick access pockets and a large back magazine pocket

Macbook Pro (15”-17”) and PC’s (up to 16.4”) – $345.00

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Cobra brief L:

Luxurious mid-size laptop briefcase with an ultra clean look and just the right balance of capacity and size

Padded and quilted laptop compartment lined in silky smooth fabric

Nappa leather-trimmed pockets for iPad charger, iPhone, wallet or pens

Front pocket sized perfectly for the iPad

Quick access exterior pockets for magazines and documents

Macbook Pro (15”-17”) and PC’s (up to 16.4”) – $255.00

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Cobra slim L:

Oozing design quality, Cobra slim walks the line between laptop sleeve and slim briefcase, ideal for those traveling with just the essentials

Plush and quilted laptop compartment

Well-padded non-scratch iPad compartment

Multiple accessory pockets including an easy to access iPhone pocket

Ergonomically contoured Nappa-leather carrying handles Macbook Pro (15”-17”) and PC’s (up to 16.4”) – $155.00

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Cobra courier XS:

Sleek and elegant iPad bag uses luxurious design and superior functionality to create the perfect ‘made for iPad’ messenger

Non-scratch and well-padded interior compartment made for iPad

Main compartment with pockets for iPad charger, phone, wallet, or pens

Front zippered pocket for additional accessories

Exterior back pocket for quick access items

Made for iPad – $145.00

Each case comes with a smooth seatbelt nylon shoulder strap and non-slip silicon grip that keeps the bag from sliding off your shoulder. The three brief style cases provide multiple carrying options including a luggage trolley pass-through or the retractable ergonomically sculpted nylon carrying handles.

All Cobra cases are tagged with a Terralinq serial number. Once registered the booq Terralinq service may help reunite you with your lost & found bag. Now shipping, booq’s Cobra line is available at www.booqbags.com and various retailers throughout the U.S www.stores.booq.com.


About booq:

Booq strives to create high-end laptop bags while providing excellent customer service to the next generation of ambitious creative professionals. It is no accident that this privately-held family company was started, and is still run, by a small team of highly motivated creative individuals who are committed to providing the highest level of product performance and service to some of the world’s most demanding customers for many years to come.

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About the Author

Dan Cohen
Having a father who was heavily involved in early laser and fiber-optical research, Dan grew up surrounded by technology and gadgets. Dan’s father brought home one of the very first video games when he was young and Dan remembers seeing a “pre-release” touchtone phone. (When he asked his father what the “#” and “*” buttons were his dad said, “Some day, far in the future, we’ll have some use for them.”) Technology seemed to be in Dan’s blood but at some point he took a different path and ended up in the clergy. His passion for technology and gadgets never left him. Dan is married to Raina Goldberg who is also an avid user of Apple products. They live in New Jersey with their golden doodle Nava.

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