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The Valentine’s Day Gift Arms Race

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The Valentine's Day Gift Arms Race

Let’s face it – by this time if you are still deciding on Valentine’s Day gifts you are pretty much in deep trouble with the object of your intentions. This isn’t meant as gift-giving advice. Nor is it a curmudgeonly rant about the ‘Hallmark Holiday’ – while the card-maker and your local florist certainly profit from February 14th, the celebration has historical ties. No … this is about the seeming ‘arms race’ in gift-giving.

Initially I had started pooling loads of images from every email I had gotten over the last month touting the ‘perfect Valentine’s Day gift’, with the intent of overwhelming you with them. Instead, I simply put the iPod Touch Heart image up, and will list some of the places that emailed me (and each of these are separate … and this is by no means comprehensive!):

Aside from some typical fare, there was a disturbing trend towards high end gadgets. I mean, I need to drop $800 on a 64GB iPad 3G to show someone I REALLY love them? I think I’ll stick with a nice bottle of wine, a home cooked meal, and some great quality time spent together focusing on what REALLY matters … Love.

I think that the Beatles called this one back in 1964, so I’ll stick with that:

What was the most outrageous Valentine’s Day sale email advertisement you saw this year?

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