It was rumored to be coming, Michael posted on it the other day and this morning Amazon sent a blast of emails to announce that the switch had been flipped on video streaming for its Amazon Prime members. The streaming service launches with just 5000 television shows and movies, but since it is absolutely free to Amazon Prime members I’m not complaining. For those who already pay for Amazon Prime service, it is a nice value-added feature. For those who do not have Amazon Prime, it is another reason to consider it. For those people who have a Netflix subscription primarily to have access to streamed media, there’s now a choice. I don’t think Netflix has much to worry about today, but since we are talking about Amazon here, I think they need to start looking over their shoulder a bit more as of this morning.