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Amazon Introduces the Kindle Lending Library

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Amazon Introduces the Kindle Lending Library

Just wanted to get this out to let everyone know of something cool from Amazon overnight – as if Carly’s note about Amazon and Fancy Widget wasn’t cool enough!

Bottom line – Amazon has unveiled the ‘lending library’ that was rumored before the Kindle Fire launch. Basically, if you own a Kindle, and are a member of Amazon Prime, you have access to a reasonable size library of works you can borrow one at a time.

Here is the description:

Today we’re announcing a new benefit for Kindle owners with an Amazon Prime membership: the Kindle Owners’ Lending Library.

Kindle owners can now choose from thousands of books to borrow for free, including over 100 current and former New York Times Bestsellers — as frequently as a book a month, with no due dates. No other e-reader or ebook store offers such a service.

The Kindle Owners’ Lending Library features a wide array of popular titles, including Water for Elephants, Moneyball: The Art of Winning an Unfair Game, and Fast Food Nation – plus award-winning novels such as The Finkler Question, motivational books like The 7 Habits of Highly Effective People, biographies and memoirs including Kitchen Confidential, and Pulitzer Prize-winning books like Guns, Germs, and Steel.

We’re adding the Kindle Owners’ Lending Library to Prime membership at no extra cost — Amazon Prime remains just $79 a year, which gives you free two-day shipping on millions of products, plus unlimited instant streaming of almost 13,000 movies and TV shows.

If you’re a Kindle owner with Prime, you can start borrowing books today. If you don’t yet have a Kindle, our all-new Kindle family is available from just $79.

We’re working hard to continuously drive even more value for Kindle owners. We hope you enjoy the new library — happy borrowing.

The other restriction noted is “one book per month”, which is definitely a limitation – especially for voracious readers like my kids – but it is still enough that there is a clear benefit. What do you think?

Head to Amazon and check out more details and get started!

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