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What Makes Bluebird from American Express and Walmart Different?

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What Makes Bluebird from American Express and Walmart Different?

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The other day we brought word about Bluebird, a new joint initiative between American Express and Walmart. Bluebird lets you make direct deposits, pay bills online, deposit checks with your iPhone or Android device, set up Sub-Accounts, and more.

As I noted in that first post, we were invited to open an account and try out the service. This is a sponsored series of posts, but the observations and experiences I’ll be documenting in the coming weeks are mine and mine alone.

In this post I want to look at some of Bluebird’s features. Then, on Friday, we’ll actually start using the service.

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Thanks to its ability to create and use Sub-Accounts, Bluebird is a family affair.

Sub-Accounts are a great way to give everyone in the household access to the account while still maintaining control of spending. Best of all, everything can be done from your computer, smartphone or tablet. Other Bluebird Account features include:

Best of all, Bluebird has:

In all, Bluebird looks to be the next evolutionary step in mobile banking. It takes all the features customers use, and brings them together in a platform that was built from the ground up with online banking and mobile devices in mind. You can learn more here on the Bluebird website. We’ll be back with the third installment of this series Friday, as we open an account and begin using the service.

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