Spritz Reading Technology
When was the last time you enjoyed reading on your mobile? I read more on iPad because sites are poorly scaled for phones – too few words, font too small, whatever. A new company called Spritz is partnering with Samsung to develop technology for the Galaxy S5 and Gear devices that helps speed up reading and make it more enjoyable.
Reading is inherently time consuming because your eyes have to move from word to word and line to line. Traditional reading also consumes huge amounts of physical space on a page or screen, which limits reading effectiveness on small displays. Scrolling, pinching, and resizing a reading area doesn’t fix the problem and only frustrates people. Now, with compact text streaming from Spritz, content can be streamed one word at a time, without forcing your eyes to spend time moving around the page. Spritz makes streaming your content easy and more comfortable, especially on small displays. Our “Redicle” technology enhances readability even more by using horizontal lines and hash marks to direct your eyes to the red letter in each word, so you can focus on the content that interests you. Best of all, Spritz’s patent-pending technology can integrate into photos, maps, videos, and websites to promote more effective communication.
Check out the video:
