Roku has nailed the modern TV experience. Streaming bundles have become so tangled they feel like cable all over again, but Roku’s clean interface and simple search keep it manageable. Now, Roku is taking things a step further with Philips, and the result makes the hardware as exciting as the software: the Philips Roku TV Featuring Ambilight. Ambilight is Philips’ exclusive lighting technology that extends the action on screen onto the wall behind your TV.
Built-in intelligent LEDs react in real time to what you’re watching or listening to, so your living room can glow green during a game-winning play, pulse with the beat of your favorite concert, or cast a warm sunset hue during movie night. The effect expands visuals beyond the screen, softens contrast to make long viewing more comfortable, and can even transform your space into an ambient gallery when the TV isn’t in use.
This isn’t just about mood lighting, either. The Philips Roku TV Featuring Ambilight is packed with performance perks: 4K UHD with HDR10 for sharp details and lifelike color, Roku Smart Picture that automatically adjusts settings for whatever you’re watching, and wireless compatibility with Roku’s speakers, soundbars, and subwoofers for a full home theater setup. Gamers aren’t left out either — Ambilight’s reactive lighting syncs to gameplay for an extra level of immersion.
Since it runs on Roku OS, you’ll get snappy performance, access to thousands of premium streaming titles, 500+ live TV channels, and Roku Originals. The TVs also integrate with Apple AirPlay for easy streaming from iOS devices, and tie into Roku’s mobile app for voice commands and remote control. If you’re building out a connected home, you’ll appreciate Roku Smart Home integration, which brings on-screen notifications and easy monitoring.
The Philips Roku TV featuring Ambilight will be available exclusively at Sam’s Club in the U.S., both online and in-store. You’ll be able to pick one up in 43″, 50″, 55″, and 65″ sizes, with pricing starting at just $229 for the 43″ model and topping out at $389 for the 65″.