The Magic Bullet Against Showrooming Is in Running Shoes
Everyone in retail wants to bemoan “show rooming” or the tendency of shoppers to check products out in store, only to buy online. It’s a huge problem, and I am not the only person to point out that customer service can often make the difference between someone shopping in store versus hitting Amazon on their iPhone as they walk out the door. Runner’s World took a closer look at the statistics involved, and came up with some interesting conclusions. First, they looked at a survey that indicated the higher the discount online, the more likely shoppers were to not shop…