Kev and I are headed to Las Vegas to spend a day at the Motor Speedway and watch the superbowl, where Lexus will run their first-ever Super Bowl commercial for the 2013 Lexus GS, called “The Beast”.
The :30 second commercial features the all-new 2013 GS as it breaks free from containment, illustrating the company’s move in a new design direction for the brand. The spot also hints at the additional new vehicles Lexus will unveil later in the year, which are waiting in the wings for their turn to burst onto the scene.
“The all-new Lexus GS is showcased in this ad because it’s the first model to feature the new look of Lexus and it’s also the first of nine new or updated models we’ll launch this year,” said Brian Smith, Lexus vice president of marketing. “This spot looks very different than anything Lexus has done before and demonstrates to the 50-million-strong Super Bowl audience that 2012 will be a breakthrough year for Lexus.”
We’ll also go for a ride in the new limited production LFA supercar (!!!).
David had an opportunity to ride in the LFA last year, and I am looking forward to comparing notes. I have no doubt that the ride will be a once in a lifetime experience, since no one I know will be throwing down $375,000 for a sports car any time soon.
All photos courtesy of Toyota.