A few months ago we wrote about Austere, a new A/V accessory company. Austere Describes their products as delivering “more than what’s expected, from design to performance.” Their products are pricey but look great. After that post, Judie and I had a chance to check out their offerings; we were impressed.
As the company explains in their launch release,
Combining sleek and sexy style with unparalleled functionality, all Austere products power and connect people to their devices seamlessly and reliably. Austere is so passionate about being more than expected that it stands behind its home theater, clean and power products with a lifetime guarantee to replace them if they ever break or underperform.
In addition to making reliable products that work efficiently and will last a long time, Austere wanted to develop products that were a bit more aesthetically pleasing. As the company founder and CEO explains,
There is a massive gap in the technology accessories category, where the choice is either ubiquitous products that easily break and underperform or overly extravagant, antiquated accessories. At Austere, we’re equally passionate about performance and style and believe there’s a tremendous need in the accessories market for accessible products where these ideologies intersect. That’s why we’ve created Austere, from the packaging to the in-store displays to the products themselves, with intentional design and minimalistic style that deliver spectacular performance.
The first offerings from Austere are available. They include the company’s III Series HDMI 2.0 Cables, cables, III Series Clean and protect and more.
Their V Series Power and Protect outlets, the products I’m most interested in checking out, are expected to be released at the end of this month.
And while Austere products are certainly in the “premium” category from both a quality and a price perspective, I couldn’t agree more when they note, “Dated accessories that aren’t sexy and don’t reflect what customers want are over. Cheap accessories that break or disappoint have no place in this market.”
In our launch post, we ran down the details and pricing of all their initial offerings. You can learn more about them in that post which can be found here. Or you can jump directly to the company website, do some browsing, and then go shopping. Judie and I have been impressed with Austere’s design and quality, and we think you will be too. Check them out.
Austere solutions are available now at Austere.com and from other retailers including BrandsMart USA, Conn’s HomePlus, Crutchfield, and Amazon.