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Lexus Tries to Capture the Childlike Joy of the Outdoors with Their LC Convertible

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Lexus Tries to Capture the Childlike Joy of the Outdoors with Their LC Convertible

One of the side effects of the COVID-19 pandemic is that we’re all far more appreciative of the little things, like a chance to enjoy time outside with family. Lexus is looking to capture that feeling of just enjoying being outdoors with their 2021 Lexus LC Convertible, and they’re really leaning into it with their newest TV spot.

Apparently, driving an LC convertible is like swinging upside down as a kid, but hopefully with less motion sickness (am the only one who would get really dizzy as a kid doing that?). Still, in a summer where travel is a fantasy, and it’s all about the little ways to make things more fun, who wouldn’t want to go on a winding drive in a luxurious convertible? To be fair, the 2021 LC convertible starts at $101,000, so most of us will have to live vicariously through the commercials. If you do hit the lottery, though, you can outfit your dream convertible through Lexus.

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