My first HD TV was a Sony. It was packed with the latest technology available at the time. Now, pricing and availability for the new 65” Sony BRAVIA XR A80J 4K HDR OLED TV has just been announced. The new BRAVIA looks great, and it offers bleeding-edge technology. It’s not inexpensive but, as the saying goes, you get what you pay for.
The expected price for the new 65” Sony BRAVIA XR 4K A80J is $2799. That may seem a bit high considering you can get a 65” TV for far less, but this is a premium television. It comes with an amazing display, the latest and best internal components and, as you might expect, it’s smart. It comes with Google TV baked right in, which means the new BRAVIA TV isn’t just a television, but it’s meant to be the centerpiece of a home entertainment system.
Sony describes it this way:
Enjoy premium OLED picture with contrast and color that feels deep, natural, and real. The revolutionary Cognitive Processor XR optimizes thousands of on-screen elements simultaneously for a lifelike picture. Feel the action with Acoustic Surface Audio+ and experience a truly immersive sound that perfectly matches the picture on screen.
On the display front, the new 65” Sony BRAVIA XR 4K A80J has a lot going for it. Sony’s XR TRILUMINOS PRO display technology delivers accurate colors and impressive picture quality that is “natural and beautiful to the human eye.” Its XR OLED Contrast offers pure blacks and “lifelike” brightness that promises to draw you into the viewing experience in new ways.
Inside is equally impressive. Sony’s cognitive processor XR offers TV processing technology that, according to the company, “understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors.” In other words, Sony isn’t just making high-quality smart TVs. They’re making high-quality smart TVs that are actually smart.
But there’s more.
The inclusion of HDMI 2.1, combined with 4K/120Hz and BRAVIA Game Mode for increased frame rate and reduced input lag make this a display gamers will love. And by opting for Google TV as the “smarts” in this smart TV, Sony gives customers access to 700,000+ movies and TV episodes from a wide range of streaming services including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and more.
All of this comes together to create a premium viewing and gaming experience. After a year of being “stuck” inside during a pandemic, many of us have come to realize how important it is to have the best entertainment experience possible at home.